Remote Senior Marketing Analytics & Attribution Architect

Newsela Inc.; United States; Remote; USD 83,000 - 109,000; Full time

Benefits offered by this job

Health & Wellness benefits

Work From Home stipend

Flexible PTO and holidays

401(k) with company match

Professional development budget

Job summary

Newsela is seeking a Senior Marketing Operations Analyst to own measurement, analytics, and reporting infrastructure. You will architect dashboards, data models, and multi-touch attribution while partnering with Marketing, Finance, and Operations to standardize reporting and improve data integrity across the company.

You will develop KPI frameworks, drive scalable analytics processes, and translate insights into actionable recommendations.

Qualifications

• 5+ years in marketing analytics or operations.
• Advanced proficiency in Excel and/or Google Sheets.
• Experience with statistical modeling and forecasting.
• Proven multi-touch attribution and marketing influence experience.
• Strong data storytelling and cross-functional influence.

Responsibilities

• Own reporting architecture, dashboards, and governance.
• Develop KPIs and tracking for marketing performance.
• Model data and build predictive insights for MQLs and pipeline.
• Deliver weekly exec-level reporting and strategic recommendations.
• Collaborate with Marketing, Finance, and Sales Ops to unify data.

Skills

Marketing analytics

Data analysis

Excel / Sheets

Cross-functional

Data storytelling

Education

Bachelor’s degree in Math / Stats / CS / Analytics

Tools

Salesforce

Marketo

Tableau

Google Analytics

Google Ads

Job description

Newsela is seeking a Senior Marketing Operations Analyst to own measurement, analytics, and reporting infrastructure. You will architect dashboards, data models, and multi-touch attribution while partnering with Marketing, Finance, and Operations to standardize reporting and improve data integrity across the company.

You will develop KPI frameworks, drive scalable analytics processes, and translate insights into actionable recommendations.