Senior Marketing Analytics Manager

EngineersOfAI; New York, Northern (NY, KY); Hybrid; USD 155,000 - 209,000; Full time

Job summary

Duolingo is building a world-class marketing organization in New York to measure and optimize the impact of media spend. We seek a curious analytics manager to enable data-driven campaigns and build robust dashboards.

You will partner with data science, define KPIs, and translate complex analyses into clear, actionable recommendations for growth in our global user base.

Qualifications

• Data-driven marketing analytics experience with digital campaigns.
• Ability to condense complex analysis into clear actionable insights.
• Proficiency extracting, cleaning and transforming data from large databases.
• Experience with data visualization and storytelling for stakeholders.

Responsibilities

• Create data-driven insights about the impact of global performance marketing campaigns.
• Develop approaches to grow the user base through data-driven marketing optimization.
• Partner with data science to understand new user cohorts and behaviors.
• Define marketing KPIs and track progress against targets.
• Blend data from multiple sources to answer strategic marketing questions.
• Collaborate with marketing tech to design dashboards and extract insights.

Skills

Data analysis

Communication

Statistical thinking

Education

Bachelor's degree in Statistics, Mathematics, Economics, or related STEM field

Tools

SQL

Tableau

Data Studio

Python

R

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.

You will...

• Create data-driven insights about the impact of our global performance marketing campaigns
• Develop new approaches to grow our user base through data-driven marketing optimization
• Partner with our data science team to better understand our new user cohorts and user behaviors
• Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
• Mold data from multiple sources to answer key strategic marketing questions
• Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
• Bridge analytics and marketing, speaking both languages

You have...

• Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
• Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
• Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
• Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
• Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
• Demonstrated strong intellectual curiosity
• Able to work in our New York office

Exceptional candidates will have...

• Hands‑on experience running and optimizing digital app install campaigns
• Expertise working with R, Python, or other statistical software
• An impressive Duolingo XP or streak!

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: $154,700—$209,300 USD

Benefits:

Take a peek at how we care for our employees' holistic well-being with our benefits here.