Senior Marketing Analytics Manager

Duolingo; New York (NY); On-site; USD 155,000 - 209,000; Full time

Job summary

Duolingo in New York is seeking a marketing analytics manager to build foundations for measuring the impact of our media spend. You will partner with data science to understand new user cohorts and craft data-driven campaigns that grow our global user base.

You will create insights, define KPIs, and prototype dashboards with Tableau/Data Studio. The role requires SQL proficiency, a STEM degree, and a passion for turning complex analyses into clear, actionable recommendations.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree.
• Experience as a marketing analyst working with data from digital campaigns.
• Strong ability to condense complex concepts into clear, actionable takeaways.
• Proficiency with SQL to extract, clean, and transform data from large databases.
• Experience with Tableau or Data Studio for visualization and analysis.

Responsibilities

• Create data-driven insights about the impact of our global performance marketing campaigns.
• Develop approaches to grow our user base through data-driven marketing optimization.
• Partner with our data science team to understand new user cohorts and behaviors.
• Define marketing KPIs and track progress against target metrics.
• Mold data from multiple sources to answer key strategic marketing questions.
• Bridge analytics and marketing with dashboards using visualization tools and extract actionable insights.

Skills

SQL

Data visualization

Tableau

Data Studio

Marketing analytics

Digital campaigns data

Education

Bachelor's degree in Statistics/Mathematics/Economics or related STEM

Tools

R

Python

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds â while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will play a key role in enabling data-driven marketing campaigns for Duolingo.

ð§ You will...

• Create data-driven insights about the impact of our global performance marketing campaigns
• Develop new approaches to grow our user base through data-driven marketing optimization
• Partner with our data science team to better understand our new user cohorts and user behaviors
• Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
• Mold data from multiple sources to answer key strategic marketing questions
• Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
• Bridge analytics and marketing, speaking both languages

â You have...

• Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
• Experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
• Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
• Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
• Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
• Demonstrated strong intellectual curiosity
• Able to work in our New York office

â Exceptional candidates will have...

• Hands-on experience running and optimizing digital app install campaigns
• Expertise working with R, Python, or other statistical software
• An impressive Duolingo XP or streak!

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: $154,700—$209,300 USD

Accommodations:

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Equal Employment Opportunity:

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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