Product Marketing Lead

Duolingo; New York (NY); On-site; USD 163,200 - 244,800; Full time

Benefits offered by this job

Equity compensation

Comprehensive benefits

Holistic well-being programs

Job summary

Duolingo is seeking a Product Marketing Lead based in New York, NY, to drive market strategies for its major products. The role focuses on collaboration across multiple teams to enhance product adoption and success.

The ideal candidate will have over 8 years of experience in product marketing, demonstrating a strong ability to lead projects from strategy to execution. This position also offers competitive compensation, including a base salary and equity options.

Qualifications

• 8+ years in product marketing, product strategy or equivalent.
• Proven ability to turn strategy into execution.
• Excellent communication and facilitation skills with senior stakeholders.
• Data-informed mindset and comfort with experimentation.
• Hands-on experience collaborating with Brand and Marketing Channels.

Responsibilities

• Lead audience definition and value proposition for products.
• Own go-to-market strategy and launch plan for high-impact bets.
• Gather consumer and market insights for product decisions.
• Measure impact against adoption and conversion goals.
• Contribute to Product Marketing operating system.

Skills

Product marketing

Communication skills

Data-informed mindset

Collaboration

Project management

Education

8+ years in product marketing or equivalent

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. Itâs a big mission, and thatâs where you come in!

At Duolingo, youâll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. Youâll have limitless learning opportunities and daily collaborations with world-class minds â while doing work thatâs both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

Weâre looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingoâs most important product bets and drive adoption from insight to impact. Youâll partner end to end with Product, Brand, Performance, Comms, BD, and Analytics to define target audiences, sharpen positioning, plan launches, and translate results into iteration. This role sits in Marketing, embedded with Product, and will lead crossâfunctional alignment so our launches show up with focus, scale, and measurable outcomes.

You will...

• Lead audience definition, value proposition, and positioning for priority products/features; align crossâfunctional partners on who the products are for and how we will win in the market
• Own the goâtoâmarket strategy and launch plan for highâimpact bets; coordinate inâapp moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption.
• Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
• Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current.
• Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch.
• Drive crossâfunctional alignment across Product, Brand, Performance, Comms and, Business Development for launch readiness and onâtime delivery.
• Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance postâlaunch.
• Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently.

You have...

• 8+ years in product marketing, product strategy or equivalent goâtoâmarket roles in consumer tech, gaming, or subscription products, owning positioning and launches endâtoâend with demonstrable business impact.
• Proven ability to turn strategy into execution: building plans, timelines, and crossâfunctional workflows; identifying risks early and driving mitigation to protect delivery.
• Excellent communication and facilitation skills with senior and crossâfunctional stakeholders; you drive decisions, clarify tradeâoffs, and keep teams aligned in fastâmoving environments.
• Dataâinformed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch.
• Handsâon experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches.
• Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity.

Exceptional candidates will have...

• Experience leading GTM for new products or categories and finding productâmarket fit in new segments or markets.
• Track record partnering on creator/community or strategic coâmarketing programs to accelerate adoption.
• Experience coordinating multiâmarket launches and localization workflows with regional partners.
• Familiarity with inâapp product marketing surfaces and announcement systems, and how to sequence them with external channels.
• Background in a consumer subscription, gaming, or edtech company.

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: $163,200—$244,800 USD

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Accommodations

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Equal Employment Opportunity

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Fraud Warning

Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and weâll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.