Senior Performance Marketing Manager

Duolingo; New York (NY); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Equity compensation

Job summary

Duolingo is seeking a Senior Performance Marketing Manager to drive global mobile user acquisition campaigns and optimize an eight-figure annual budget. This hands-on role partners with agencies and internal teams to achieve high LTV/CAC, efficient spend, and sustainable growth across major platforms.

You will own day-to-day execution, leverage data-driven insights, and collaborate cross-functionally to translate performance into strategic recommendations for leadership.

Qualifications

• Experience running large-scale, global mobile acquisition campaigns.
• Strong analytical skills with expertise in mobile attribution and marketing analytics.
• Proven track record of owning and optimizing large performance marketing budgets.
• Deep knowledge of the mobile user acquisition ecosystem, including platforms and trends.
• Exceptional ability to translate data into strategy and communicate findings to stakeholders.

Responsibilities

• Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy for mobile user acquisition.
• Strategically run and optimize mobile install campaigns across platforms (Google UAC, Meta, TikTok) for high LTV/CAC and sustainable growth.
• Manage and hold agency partners accountable to align goals, pacing, and quality of execution.
• Leverage data-driven insights to improve CPI, retention, and monetization metrics.
• Collaborate with Marketing Analytics, Creative, Engineering, and Finance to maximize impact.
• Champion experimentation and test new channels and optimization strategies.

Skills

Large-scale campaigns

Analytical skills

Mobile attribution

Marketing analytics

Budget management

Agency management

Data-driven strategy

Cross-functional collaboration

Tools

Google UAC

Meta Ads

TikTok Ads

Programmatic

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!

At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds - while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About The Role...

We're looking for a Senior Performance Marketing Manager to drive Duolingo's global user acquisition campaigns across multiple channels. In this hands-on role, you'll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide.

You will

• Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth.
• Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta. Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth.
• Manage and hold accountable Duolingo's performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
• Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
• Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
• Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
• Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

You have

• Experience running large-scale, global mobile acquisition campaigns.
• Strong analytical skills, with expertise in mobile attribution and marketing analytics.
• A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
• Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
• Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
• Experience working with and managing agency partners to deliver against performance targets.

Exceptional candidates will have

• Experience in running performance marketing for a top subscription-based mobile app.
• Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).
• A passion about Duolingo's mission to make education universally accessible.

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range

$142,800-$193,200 USD

Benefits:

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Accommodations:

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Equal Employment Opportunity:

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Fraud Warning:

Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we'll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.

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