Senior Marketing Intelligence Analyst - Data-Driven Growth

CrossCountry Mortgage, LLC; Cleveland (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401K plan

Company-paid short-term disability

Employee assistance program

Wellness program

Job summary

CrossCountry Mortgage, LLC seeks a Senior Marketing Intelligence Analyst to become the analytics partner for the Strategic Marketing Team. You will translate complex data into actionable recommendations that drive revenue and improve client experiences at scale.

You will work with engineering and external vendors to ensure data accuracy, build dashboards in Sigma/Tableau/Power BI, and leverage AI tools to accelerate reporting and insights for leadership.

Qualifications

• Bachelor's degree or equivalent in marketing analytics, business intelligence, data analytics, or a related field.
• 4+ years of experience in marketing analytics, business intelligence, data analyst, or marketing intelligence roles.
• Experience translating analysis into strategic recommendations that influence business decisions.
• Experience using analytics and AI tools to draft reports, write and debug code, summarize findings, and build lightweight automations.
• Knowledge of Python or R for data manipulation and exploratory analysis.
• Knowledge of data privacy regulations including GDPR and CCPA, and best practices for data quality and lineage documentation.
• Familiarity with digital marketing platforms such as Google Analytics 4, Google Ads, Meta Ads Manager, and CRM systems.
• Familiarity with attribution modeling, marketing mix modeling, or incrementality testing, preferred.
• Understanding of statistical concepts including hypothesis testing, statistical significance, and regression basics.
• Understanding of customer data platforms and how event data flows between systems, preferred.
• Advanced proficiency with at least one BI platform such as Sigma, Tableau, or Power BI.
• Proficiency working in cloud data warehouses such as Snowflake, including writing strong SQL for data exploration and reporting.
• Excellent data storytelling skills, presenting complex findings clearly to non-technical and executive audiences.
• Excellent collaboration and communication skills, working effectively with individuals at all levels of an organization.
• Skilled in problem-solving and performing effectively in deadline-driven environments.

Responsibilities

• Partner with the Strategic Marketing Team on planning, goal setting, validating assumptions and defining success metrics.
• Analyze marketing performance across paid, owned, and earned channels to identify trends and opportunities.
• Provide clear, actionable insights and strategic recommendations to leadership and campaign teams.
• Evaluate ROI across campaigns, channels, and strategies to identify high-return initiatives.
• Ensure data accuracy and lineage from data sources to dashboards and reports.
• Design, develop, and maintain self-service dashboards in Sigma, Tableau, or Power BI.
• Deliver weekly and monthly performance reports with narrative and KPI scorecards.
• Build and maintain attribution models (last touch, linear, data-driven).
• Develop customer segmentation and cohort analyses to guide targeting and lifecycle marketing.
• Define requirements for marketing data pipelines with data engineers; resolve data quality issues.
• Support A/B and multivariate test design and readouts across campaigns.
• Leverage AI tools to accelerate reporting and drafting of insights.
• Stay current on analytics platforms and marketing measurement best practices.

Skills

Marketing analytics

Data storytelling

Critical thinking

Collaboration & communication

Problem solving

Statistical concepts

Python or R

Education

Bachelor's degree or equivalent in marketing analytics, data analytics, or related field

Tools

Sigma

Tableau

Power BI

Snowflake

SQL

Python

R

Google Analytics 4

Google Ads

Meta Ads Manager

CRM systems

Job description

CrossCountry Mortgage, LLC seeks a Senior Marketing Intelligence Analyst to become the analytics partner for the Strategic Marketing Team. You will translate complex data into actionable recommendations that drive revenue and improve client experiences at scale.

You will work with engineering and external vendors to ensure data accuracy, build dashboards in Sigma/Tableau/Power BI, and leverage AI tools to accelerate reporting and insights for leadership.