Senior Marketing Analytics Leader — Attribution & AI Insights

Okta Inc.; Bellevue (WA); On-site; USD 170,000 - 233,000; Full time

Benefits offered by this job

Equity (where applicable)

Health, dental and vision insurance

401(k)

Paid time off

Job summary

Okta Inc. in Bellevue, WA is seeking a Sr. Manager, Marketing Analytics to transform data into insights and drive decisions across marketing channels, including attribution modeling, ROI optimization, and emerging AI capabilities.

You will own measurement for campaigns, partners, and field marketing, build dashboards in Tableau, collaborate with cross-functional teams, mentor junior analysts, and push rigorous experimentation and data quality.

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement.
• Track record of using data to drive business strategy and budget decisions.
• Experience across enterprise sales, product-led growth, and partner marketing models.

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels.
• Translate data into actionable insights and recommendations for marketing leaders across the business.
• Create forecasts and scenario models to inform annual budget planning and incremental asks.
• Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events.
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams.
• Partner with Marketing Data Operations to maintain data quality across martech systems.
• Implement AI/ML capabilities for predictive modeling and automated insights.
• Design and support marketing experiments with rigorous testing and statistical validation.
• Mentor and provide analytical guidance to junior analysts, establishing best practices.
• Stay current with analytics tools and methods to drive competitive advantage.

Skills

Marketing attribution modeling

Data storytelling

API integrations

Statistical analysis

Influence and guidance

Education

MBA, Analytics, Economics, or related field

Tools

Tableau

Salesforce

Snowflake

Excel

GA4

Job description

Okta Inc. in Bellevue, WA is seeking a Sr. Manager, Marketing Analytics to transform data into insights and drive decisions across marketing channels, including attribution modeling, ROI optimization, and emerging AI capabilities.

You will own measurement for campaigns, partners, and field marketing, build dashboards in Tableau, collaborate with cross-functional teams, mentor junior analysts, and push rigorous experimentation and data quality.