Senior Marketing Analytics Lead – Remote & LTV Modeling

Dating Group; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

28 calendar days vacation

7 wellness days

Training and conference reimbursement

Health insurance

Job summary

Social Discovery Group (SDG) is seeking a data analytics professional to design upper-level logic for marketing budget management and to build Early LTV metrics and models that support performance marketing decisions.

You will create analytical frameworks, contribute to an internal AI-based analytics tool, and provide validation for the unified BI layer across metrics and data definitions.

Qualifications

• Experience with A/B testing.
• Strong SQL skills for working with large datasets and complex queries.
• Strong knowledge of mathematical statistics and experimentation methodology.
• Understanding of performance marketing economics (LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution).
• Ability to build decision-making models and translate findings into business rules.
• Strong spreadsheet skills (Google Sheets / Excel).
• Experience with BI tools such as Superset, Tableau, or Power BI.
• English level B2+.

Responsibilities

• Design upper-level logic for marketing budget management and allocation models.
• Develop and validate Early LTV metrics and models to support performance marketing decisions.
• Build analytical frameworks and tools for performance diagnostics and growth opportunity identification.
• Participate in the development of an internal AI-based analytics tool.
• Provide analytical support for the unified BI layer including metric definitions and data validation.

Skills

A/B testing

SQL

Statistics / experimental design

Performance marketing economics (LTV,

Tools

Superset

Tableau

Power BI

Google Sheets

Excel

Python

AI/LLM analytics tools

Job description

Social Discovery Group (SDG) is seeking a data analytics professional to design upper-level logic for marketing budget management and to build Early LTV metrics and models that support performance marketing decisions.

You will create analytical frameworks, contribute to an internal AI-based analytics tool, and provide validation for the unified BI layer across metrics and data definitions.