Content Analytics Specialist – Streaming Insights

Disney; Denver (CO); On-site; USD 33,062 - 44,083; Full time

Job summary

Disney in Denver, CO is seeking a Content Analytics professional to dissect content performance across streaming features, build automated reports, and provide data-driven insights to the Direct-To-Consumer team.

You will partner with product and marketing to measure engagement, optimize content strategy, and tell the story behind numbers using Looker, Power BI, Data Studio and Tableau.

Qualifications

• 2 years of active media/content analytics (SVOD, OTT, preferred).
• 1 year experience using large datasets with SQL/Snowflake.
• Strong understanding of digital media analytics metrics.
• Experience with analytics tools like Looker, Power BI, Data Studio, Tableau.
• Experience with Python or R or other statistical languages.
• High level English proficiency.

Responsibilities

• Dissect content execution and crowd commitment of Disney web-based features, applying progressed examination to comprehend utilization of direct to customer stages.
• Team up with the provincial substance administrator in the production of crowd experiences by pushing BI thinking, robotized reports and narrating.
• Assemble solid relationships, supporting information driven choices throughout DTC systems and tasks.
• Streaming content execution: detailing, representation and experiences conveyance.
• Elaborate profound examination in regards to properties and unique creations to boost utilization levels.
• Series and motion pictures streaming investigation: profound grasping, announcing and experiences conveyance of live streaming crowds and execution of content.
• Accomplice intimately with business partners to recognize and open chances to work on content execution inside the entirety of our streaming stages team up with intermittent introductions and gatherings, zeroed in on noteworthy bits of knowledge and information driven choices.
• Support different divisions of the organization by giving key execution data about sports properties (advertising, acquisitions and DTC programing).
• Stay focused key streaming and computerized utilization measurements ready to perform profound comprehension of content utilization.
• Track multi-stage crowd development in the market and stay up with the latest with industry changes, contextual analyses and advancing proactively market insights inside the organization.
• Carry work to the steady improvement and advancement of new instruments for analyzing information.
• Go past data answering to examine the 'why' behind utilization.

Skills

Media analytics

SQL

Python/R experience

English proficiency

Education

Bachelor degree

Tools

Looker

Power BI

Data Studio

Tableau

Snowflake

SQL

Python

R

Job description

Disney in Denver, CO is seeking a Content Analytics professional to dissect content performance across streaming features, build automated reports, and provide data-driven insights to the Direct-To-Consumer team.

You will partner with product and marketing to measure engagement, optimize content strategy, and tell the story behind numbers using Looker, Power BI, Data Studio and Tableau.