Senior Marketing Analytics Lead - Fintech AI-Driven Growth

One Park Financial; Miami (FL); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

Medical Bridge

401k Match

ID Protection

Life Insurance

Generous PTO

Job summary

One Park Financial is expanding its marketing analytics function to measure the true impact of channels, campaigns, and creative on funded deals. You will work closely with analytics leadership, data science, and the broader team to drive decisions that optimize spend and funnel quality.

This hands-on role emphasizes designing tests, building dashboards, and communicating insights to executives, all within a fast-paced fintech environment that values experimentation and AI-enabled analysis.

Qualifications

• 4 to 7 years in marketing analytics, growth analytics, performance marketing, or digital media measurement.
• Bachelor's degree in a quantitative field (economics, statistics, mathematics, business or marketing analytics, computer science, or similar).
• Strong SQL and working Python with pandas. You query the warehouse yourself and do the analysis in notebooks or scripts, not a pivot table.
• Hands-on experience with paid digital platforms, Meta and Google Ads in particular, and practical fluency with UTM tagging and conversion tracking.
• Web and product analytics experience (GA4 or comparable): event tracking and step-level funnel analysis.
• Experiment literacy: you can design an A/B or geo test, read it honestly, and explain why a result might not mean what it appears to.
• Real data-quality instinct. You reconcile before you report and flag a suspicious number rather than shipping it. Strong visualization and communication with non-technical stakeholders.
• Experience in lending, fintech, insurance, subscription, or another business with a long funnel and a qualification gate between the lead and the revenue (a strong plus).
• Experience with dbt, cloud data environments (AWS), and modern AI tooling (LLMs, agents) on your own data (a plus)

Responsibilities

• Own recurring read on paid performance across Meta, Google, TikTok, and email, down to campaign, ad set, and creative.
• Analyze the full acquisition funnel from ad click to funded deal and identify where users drop off.
• Build quality metrics to distinguish high-quality fundable channels from high-volume ones.
• Design and read tests for creative, landing pages, audiences, and geo holdouts; report true effects.
• Help shape data foundation: tagging, attribution, data model, and reconciling spend with leads and funded deals.
• Build dashboards and present findings in plain language with clear recommendations.

Skills

SQL

Python (pandas)

GA4

UTM tagging

Conversion tracking

A/B testing

Data visualization

Communication

Lending/fintech domain knowledge

dbt

AWS

LLMs

Education

Bachelor's degree in quantitative field

Tools

dbt

AWS

Job description

One Park Financial is expanding its marketing analytics function to measure the true impact of channels, campaigns, and creative on funded deals. You will work closely with analytics leadership, data science, and the broader team to drive decisions that optimize spend and funnel quality.

This hands-on role emphasizes designing tests, building dashboards, and communicating insights to executives, all within a fast-paced fintech environment that values experimentation and AI-enabled analysis.