Senior Marketing Analytics Lead — AJO, CJA & Databricks

Brightline Trains LLC; Miami (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Opportunities for professional growth

Job summary

Brightline Trains LLC is seeking a Senior Marketing Analyst to enhance data-informed decisions across their marketing team. This role involves leveraging advanced analytics to measure marketing effectiveness and connect spending to business outcomes. Candidates should possess experience in Adobe Customer Journey Analytics and Databricks for data manipulation.

Ideal qualifications include a Bachelor's degree in a related field, 3-5 years in marketing analytics, and strong communication skills.

Qualifications

• 3-5+ years of experience in marketing analytics, preferably in e-commerce or B2C.
• Proficient in Adobe CJA and AJO for journey mapping.
• Expert in data analysis within Databricks.

Responsibilities

• Drive data-informed decision-making across marketing.
• Link marketing spend to commercial outcomes.
• Analyze customer segments and performance metrics.

Skills

Statistical analysis

Data manipulation in Databricks

Customer journey mapping

Attribution methodologies

Communication skills

Education

Bachelor’s degree in Statistics, Data Science, or Economics

Tools

Adobe Customer Journey Analytics (CJA)

Adobe Journey Optimizer (AJO)

Google Ads

Databricks

Job description

Brightline Trains LLC is seeking a Senior Marketing Analyst to enhance data-informed decisions across their marketing team. This role involves leveraging advanced analytics to measure marketing effectiveness and connect spending to business outcomes. Candidates should possess experience in Adobe Customer Journey Analytics and Databricks for data manipulation.

Ideal qualifications include a Bachelor's degree in a related field, 3-5 years in marketing analytics, and strong communication skills.