Senior Data Marketing Analyst

zipcolimited; United States; Remote; USD 92,000 - 125,000; Full time

Benefits offered by this job

Remote-first role (US-based)

Office option in Manhattan

Job summary

zipcolimited is seeking a senior marketing analytics lead to own analysis, reporting, and dashboards across marketing teams. You will partner with growth, lifecycle, and marketing science to strengthen measurement and data-informed decisions.

You will analyze campaigns, build scalable dashboards, and lead end-to-end analyses, applying attribution and funnel measurement to drive business impact. This role is remote-first for US-based employees, with an option to work from a Manhattan office.

Qualifications

• At least five years of experience in analytics, BI, or a related field.
• Deep SQL expertise with large datasets.
• Advanced dbt and data modelling skills.
• Advanced Tableau experience.
• Experience with Amplitude and behavioral insights.
• Proven track record of influencing senior stakeholders.
• Strong business judgment linking customer and product metrics to business drivers.

Responsibilities

• Analyze channel performance, cohorts, and funnels; translate findings into business recommendations.
• Create and maintain dashboards and scalable marketing reports for executives and teams.
• Lead end-to-end analyses from problem definition to conclusions and actions.
• Apply attribution, incrementality, media mix, and funnel measures for marketing effectiveness.
• Monitor data quality and improve reliability with partners.
• Develop AI-enabled analytics workflows and evaluate outputs' accuracy.
• Present executive narratives linking evidence to business impact and opportunities.

Skills

Analytical mindset

Stakeholder influence

Data storytelling

Tools

SQL

dbt

Tableau

Amplitude

Job description

Role overview

Lead marketing analytics that help teams understand performance, explain its drivers, and decide what to do next. You’ll own analysis, reporting, and dashboards across marketing, partnering especially with growth, lifecycle, and marketing science teams to strengthen measurement and data-informed decision-making.

Responsibilities

• Analyze channel and campaign performance, customer cohorts, and marketing funnels; turn findings into clear business recommendations.
• Build and maintain dashboards and scalable reporting for marketing teams and senior stakeholders.
• Lead open-ended analyses from question definition through investigation, conclusions, and proposed actions.
• Apply attribution, incrementality, media mix, and funnel measurement approaches to assess marketing effectiveness.
• Monitor data quality, investigate anomalies, and work with partners to improve the reliability of marketing data.
• Develop AI-enabled analytical agents or workflows, evaluating their accuracy and limits before using their outputs.
• Present concise executive narratives that connect evidence to business impact, opportunities, and trade-offs.

Requirements

• At least five years of experience in analytics, business intelligence, product analytics, or a related field.
• Deep SQL expertise and experience working efficiently with large, complex datasets.
• Advanced dbt and data modelling skills, including development of reusable, trusted analytical foundations.
• Advanced experience with Tableau or a comparable business intelligence platform.
• Experience with customer or product analytics platforms such as Amplitude and applying behavioral insights to business decisions.
• Track record of leading ambiguous analytical work and influencing senior stakeholders with evidence-based recommendations.
• Strong business judgment and ability to connect customer and product measures to broader business drivers.

Benefits and work setup

• Remote-first role for US-based employees, with an option to work from a Manhattan office.
• Published US base salary range: $92,000–$125,000 annually. Total compensation may also include bonus or commission and benefits.