Senior Marketing Analytics: Card Campaigns

J.P. Morgan; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

comprehensive health care coverage

on-site health and wellness centers

a retirement savings plan

backup childcare

tuition reimbursement

mental health support

financial coaching

more

Job summary

JPMorganChase is seeking a Marketing Analytics Senior Associate to translate customer behavior into actionable insights for Chase credit card marketing campaigns. You will own analytics across digital channels, partnering with data owners and product partners to drive new account acquisition and optimize campaign performance.

You will develop and execute analytical projects with a team, leveraging SQL, Hive, Python, R, Alteryx, and BI tools.

Qualifications

• Bachelor’s and Master’s degree in a quantitative discipline (data science, analytics, mathematics, statistics, physics, engineering, economics, finance, or related fields)
• 3+ years of industry experience in business analytics roles (digital/ customer/ marketing analytics, sales analytics, business insights)
• Advanced knowledge of querying databases using SQL
• Experience with Hive, Python, R, and Alteryx
• Experience with data visualization for analysis and executive storytelling using Tableau or Power BI
• Experience with web analytics tools like Google Analytics or Adobe Analytics
• Knowledge of data mining, quantitative research, and data science techniques including machine learning
• Strong written, verbal, and presentation skills across levels and partner teams

Responsibilities

• Own end-to-end analytics for multiple campaign strategies across paid digital channels, including performance measurement, ad hoc analysis, test readouts, and optimization recommendations
• Partner with marketing strategy managers across card channels to optimize campaigns and deliver analytics that drive new account acquisition
• Conduct research and recommend marketing strategies in the digital space that support card business priorities
• Analyze large datasets to identify key trends and deliver timely, concise insights to support business growth
• Synthesize large data volumes into actionable insights that influence business and marketing decisions
• Present insights to senior leadership through clear presentations, discussions, and visualizations
• Contribute to analytics capabilities that improve how data is used to guide marketing decisions and campaign performance

Skills

SQL

Hive

Python

R

Alteryx

Tableau

Power BI

Google Analytics

Adobe Analytics

Data mining

Machine learning

Communication

Education

Bachelor’s and Master’s degree in a quantitative discipline

Tools

SQL

Hive

Python

R

Alteryx

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

JPMorganChase is seeking a Marketing Analytics Senior Associate to translate customer behavior into actionable insights for Chase credit card marketing campaigns. You will own analytics across digital channels, partnering with data owners and product partners to drive new account acquisition and optimize campaign performance.

You will develop and execute analytical projects with a team, leveraging SQL, Hive, Python, R, Alteryx, and BI tools.