Senior Marketing Analytics – Card Campaign Insights

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

JPMorganChase is seeking a Marketing Analytics Senior Associate in the Card Data and Analytics team. You will translate customer behavioural data into insights shaping marketing strategies for digital channel acquisition and multi-million dollar campaigns.

You'll lead end-to-end analytics, partner with channel managers and data owners, and deliver concise insights to senior leadership. Proficiency in SQL, Hive, Python, R, Alteryx, and data visualisation tools is essential to drive business

Qualifications

• Bachelor’s and Master’s degree in a quantitative discipline (data science or analytics, mathematics, statistics, physics, engineering, economics, or related fields)
• 3+ years of industry experience in business analytics roles (e.g., digital analytics, customer analytics, marketing analytics, sales analytics, business insights)
• Advanced knowledge of querying databases using SQL
• Experience using modern analytics and data science tools such as Hive, Python, R, and Alteryx
• Experience with data visualisation for analysis and executive‑ready storytelling using tools such as Tableau or Power BI
• Experience with web analytics tools such as Google Analytics or Adobe Analytics
• Knowledge of modern data mining, quantitative research, and data science techniques, including machine learning
• Strong written, verbal, and presentation skills, with experience communicating clearly across levels and partner teams

Responsibilities

• Own end-to-end analytics for multiple campaign strategies across paid digital channels, including performance measurement, ad hoc analysis, test readouts, and optimization recommendations
• Partner with marketing strategy managers across card channels to optimize campaigns, develop new strategies, and deliver analytics that drives new account acquisition
• Conduct research and recommend marketing strategies in the digital space that support card business priorities
• Support business growth targets by analysing large datasets to identify key trends and deliver timely, concise insights
• Synthesize large volumes of data into actionable insights that influence business and marketing decisions
• Deliver insights to senior leadership through clear presentations, discussions, and visualisations that enable action
• Contribute to analytics capabilities that improve how data is used to guide marketing decisions and campaign performance

Skills

Communication skills

Analytics experience

Education

Bachelor’s degree in a quantitative discipline

Master’s degree in a quantitative discipline

Tools

Hive

Python

R

Alteryx

SQL

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

JPMorganChase is seeking a Marketing Analytics Senior Associate in the Card Data and Analytics team. You will translate customer behavioural data into insights shaping marketing strategies for digital channel acquisition and multi-million dollar campaigns.

You'll lead end-to-end analytics, partner with channel managers and data owners, and deliver concise insights to senior leadership. Proficiency in SQL, Hive, Python, R, Alteryx, and data visualisation tools is essential to drive business