Card Marketing Analytics Lead — Digital Acquisition & Insights

JPMorganChase; Wilmington (DE); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

JPMorganChase is seeking a Marketing Analytics Senior Associate in the Card Marketing Analytics team within the Card Data and Analytics group. You will translate customer behavior into insights for digital channel campaigns, plan and execute analytics projects, and partner with analysts, channel marketing, data owners, and product owners to unlock data value and drive growth.

You will own analytics for multiple paid campaigns, optimize strategies, and deliver concise insights to senior

Formación

• Bachelor's and Master's degree in a quantitative discipline (data science or analytics, mathematics, statistics, physics, engineering, economics, finance, or related fields).
• 3+ years of industry experience in business analytics roles (e.g., digital analytics, customer analytics, marketing analytics, sales analytics, business insights).
• Advanced knowledge of querying databases using SQL.
• Experience with Hive, Python, R, and Alteryx.
• Experience with data visualization tools such as Tableau or Power BI.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Knowledge of modern data mining, quantitative research, and data science techniques, including machine learning.
• Strong written, verbal, and presentation skills, with experience communicating clearly across levels and partner teams.

Responsabilidades

• Own end-to-end analytics for multiple campaign strategies across paid digital channels, including performance measurement, ad hoc analysis, test readouts, and optimization recommendations
• Partner with marketing strategy managers across card channels to optimize campaigns, develop new strategies, and deliver analytics that drives new account acquisition
• Conduct research and recommend marketing strategies in the digital space that support card business priorities
• Support business growth targets by analyzing large datasets to identify key trends and deliver timely, concise insights
• Synthesize large volumes of data into actionable insights that influence business and marketing decisions
• Deliver insights to senior leadership through clear presentations, discussions, and visualizations that enable action
• Contribute to analytics capabilities that improve how data is used to guide marketing decisions and campaign performance

Conocimientos

SQL

Python

R

Alteryx

Tableau

Power BI

Machine learning basics

Communication

Data storytelling

Problem solving

Educación

Bachelor's degree in quantitative field

Master's degree in quantitative field

Herramientas

Hive

Google Analytics

Adobe Analytics

Descripción del empleo

JPMorganChase is seeking a Marketing Analytics Senior Associate in the Card Marketing Analytics team within the Card Data and Analytics group. You will translate customer behavior into insights for digital channel campaigns, plan and execute analytics projects, and partner with analysts, channel marketing, data owners, and product owners to unlock data value and drive growth.

You will own analytics for multiple paid campaigns, optimize strategies, and deliver concise insights to senior