Senior Marketing Analytics: Card Campaigns & Growth

JP Morgan Chase; Wilmington (DE); On-site; USD 90,000 - 140,000; Full time

Job summary

JPMorganChase’s Card Marketing Analytics team is shaping how marketing investments are evaluated and optimized. You will translate customer behavior into actionable insights, lead end-to-end analytics for digital campaigns, and partner with product owners to unlock data value and drive acquisition across channels.

The role emphasizes independent project execution and collaboration with analytics, channel marketing partners, and data teams to deliver measurable business impact in a fast-paced

Qualifications

• Bachelor’s and Master’s degree in a quantitative discipline (data science or analytics, mathematics, statistics, physics, engineering, economics, finance, or related fields).
• 3+ years of industry experience in business analytics roles (e.g., digital analytics, customer analytics, marketing analytics, sales analytics, business insights).
• Advanced knowledge of querying databases using SQL.
• Experience using modern analytics and data science tools such as Hive, Python, R, and Alteryx.
• Experience with data visualization for analysis and executive-ready storytelling using Tableau or Power BI.
• Experience with web analytics tools such as Google Analytics or Adobe Analytics.
• Knowledge of modern data mining, quantitative research, and data science techniques, including machine learning.
• Strong written, verbal, and presentation skills, with experience communicating clearly across levels and partner teams.

Responsibilities

• Own end-to-end analytics for multiple campaign strategies across paid digital channels, including performance measurement, ad hoc analysis, test readouts, and optimization recommendations.
• Partner with marketing strategy managers across card channels to optimize campaigns, develop new strategies, and deliver analytics that drives new account acquisition.
• Conduct research and recommend marketing strategies in the digital space that support card business priorities.
• Support business growth targets by analysing large datasets to identify key trends and deliver timely, concise insights.
• Synthesize large volumes of data into actionable insights that influence business and marketing decisions.
• Deliver insights to senior leadership through clear presentations, discussions, and visualisations that enable action.
• Contribute to analytics capabilities that improve how data is used to guide marketing decisions and campaign performance.

Skills

SQL

Hive

Python

R

Alteryx

Tableau

Power BI

Google Analytics

Adobe Analytics

Machine Learning

Communication

Education

Bachelor’s and Master’s degree in a quantitative discipline

Tools

Hive

Python

R

Alteryx

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

JPMorganChase’s Card Marketing Analytics team is shaping how marketing investments are evaluated and optimized. You will translate customer behavior into actionable insights, lead end-to-end analytics for digital campaigns, and partner with product owners to unlock data value and drive acquisition across channels.

The role emphasizes independent project execution and collaboration with analytics, channel marketing partners, and data teams to deliver measurable business impact in a fast-paced