Senior Marketing Analytics & BI Lead (Hybrid)

Boathouse, Inc.; Boston (MA); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Boathouse, Inc. is hiring a Senior Marketing Analyst to transform marketing data into clear reporting, insights, and actionable client recommendations. The role blends analytics, dashboard building, data problem-solving, and client advisory.

The position requires 5–7+ years in marketing analytics or related fields, hands-on BI tool experience (Domo/Tableau/Power BI/Looker), and strong communication to explain technical topics in plain language. Hybrid role; ETL and SQL-like thinking encouraged.

Qualifications

• 5-7+ years in marketing analytics, media analytics, BI, or related field.
• Hands-on with BI platforms (Domo/Tableau/Power BI/Looker).
• Working knowledge of SQL/ETL concepts.
• Experience with marketing performance data (paid media, web analytics, CRM, social, email).
• Familiarity with standard digital marketing metrics (impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS).
• Strong QA and problem-solving for data/reporting issues.
• Ability to translate data into actionable client insights.
• Experience presenting to clients or senior stakeholders.

Responsabilités

• Build and maintain client-facing dashboards and reports in BI platforms.
• Connect and clean marketing data from multiple sources.
• Structure data for reporting using BI logic and SQL-like thinking.
• Analyze marketing performance to identify trends, opportunities, risks.
• Translate data into clear insights and recommendations for clients.
• QA data quality, tracking gaps, and reporting discrepancies.
• Collaborate with media, strategy, account, and client teams to align reporting with goals.
• Present findings clearly to both technical and non-technical audiences.
• Manage multiple analytics workstreams and deadlines.

Connaissances

Marketing analytics

Data storytelling

QA data quality

Client communication

Cross-functional collaboration

Formation

BA/BS in marketing or related field

Outils

Domo

Tableau

Power BI

Looker

Description du poste

Boathouse, Inc. is hiring a Senior Marketing Analyst to transform marketing data into clear reporting, insights, and actionable client recommendations. The role blends analytics, dashboard building, data problem-solving, and client advisory.

The position requires 5–7+ years in marketing analytics or related fields, hands-on BI tool experience (Domo/Tableau/Power BI/Looker), and strong communication to explain technical topics in plain language. Hybrid role; ETL and SQL-like thinking encouraged.