Senior Marketing Analyst

Ledgent Technology; Bethesda (MD); Hybrid; USD 110,000 - 153,000; Full time

Job summary

Ledgent Technology in Bethesda, Maryland, seeks a Senior Marketing Analyst to join the Marketing Analytics team on a contract-to-hire basis. The role combines hands-on analytics with strategic storytelling to optimize marketing investments and performance.

3 days onsite and 2 days remote, W2 hourly with Roth Staffing, and salary upon conversion ranges. The ideal candidate will independently execute complex analyses, partner with marketing stakeholders, and deliver decision-oriented insights

Qualifications

• Bachelor's degree in a quantitative field.
• 5+ years of marketing analytics or related analytical role.
• Expert SQL with experience across data environments.
• Advanced proficiency in Excel and BI tools (Power BI, Tableau).
• Ability to independently execute analyses and deliver actionable insights.
• Strong written and verbal communication skills.

Responsibilities

• Source, evaluate, and combine datasets with clear data definitions and limitations.
• Apply cohort, segmentation, trend, and driver analyses to inform performance.
• Choose appropriate methods based on business context.
• Break down unclear requests into structured analytical plans and collaborate with stakeholders.
• Perform self QA to ensure accuracy before delivery.
• Document work for reproducibility and knowledge sharing.
• Develop narrative findings with recommendations and next steps.

Skills

Analytical mindset

Strong communication

Independent thinker

Education

Bachelor's degree in Statistics/Mathematics/Economics/Data Analytics/Data Science

Master's degree in related field

Tools

SQL

Power BI

Tableau

Excel

Job description

Senior Marketing Analyst (JN -092026-431348) Bethesda, Maryland

We are seeking a Senior Marketing Analyst to work on a team at our client site in Bethesda, MD (3 days onsite, 2 days remote). This is a contract to hire role that starts out W2 hourly with Roth Staffing (Ledgent Tech is a division of Roth Staffing).

W2 hourly rate range: 56.25 - 73.56

Salary upon conversion: $117,000 - $153,000

Applicants must be legally authorized to work in the United States. The company is not able to sponsor employment visas now or in the future.

Role Summary

Marketing department is seeking an experienced and analytically strong professional to join the Marketing Analytics team as a Senior Marketing Analyst. This role will partner closely with marketing stakeholders to deliver high quality analyses that inform marketing optimization, investment decisions, and ongoing performance management.

At the Senior level, the analyst is expected to independently execute complex analyses, select appropriate analytical methods, and translate findings into clear, decision oriented insights. The role emphasizes hands on analytical execution, strong data judgment, and effective stakeholder communication, while operating within established analytical frameworks and best practices.

Key Responsibilities

• Independently source, evaluate, and combine relevant datasets, understanding data definitions, tradeoffs, limitations, and appropriate use cases.
• Apply robust analytical techniques such as cohort analysis, segmentation, trend analysis, and driver analysis to assess performance and identify insights.
• Select appropriate analytical methods based on business context rather than defaulting to preexisting approaches.
• Break down ambiguous or loosely defined requests into structured analytical plans and collaborate with stakeholders when requests are not well scoped or analytically sound.
• Perform strong self QA, including validation of logic, assumptions, joins, filters, and calculations, ensuring accuracy prior to stakeholder delivery.
• Document analytical work to support reproducibility, transparency, and knowledge sharing.
• Develop clear, decision-oriented narratives that highlight insights, implications, and recommended next steps - not just data outputs.
• Present findings to stakeholders, field questions, and explain assumptions, limitations, and tradeoffs in a clear and professional manner.
• Manage multiple analyses or projects concurrently by setting realistic timelines, proactively communicating risks, and adjusting priorities as needed.
• Provide technical mentorship to entry-level or less experienced analysts, sharing best practices in data sourcing, analysis, and documentation.
• Demonstrate a growth mindset by proactively seeking feedback, showing resilience when priorities shift or analyses are challenged, and continuously improving analytical quality and business context.
• Collaborate with peers and managers to improve recurring analyses, templates, and embedded analytics workflows.

Required Qualifications

• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
• 5+ years of experience in marketing analytics, embedded analytics, or a closely related analytical role.
• Expert level SQL with experience writing complex queries and working across multiple data environments.
• Advanced proficiency in Excel and business intelligence tools (e.g., Power BI, Tableau) as a power user-able to interpret dashboards, validate metrics, and translate business needs into clear dashboard/reporting requirements for a Business Intelligence team.
• Demonstrated ability to independently execute analyses, select appropriate methodologies, and deliver actionable insights to business stakeholders.
• Strong written and verbal communication skills, with the ability to translate complex analysis into clear, stakeholder appropriate messaging.

Preferred Qualifications

• Master's degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar)
• 7+ years of experience in marketing analytics or a closely related analytical role.
• Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar)
• Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.
• Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.
• Experience influencing data governance, metric standardization, or analytical best practices across teams.
• Exposure to marketing measurement approaches such as media mix modeling, attribution, or experimentation.
• Prior experience serving as a strategic analytics advisor alongside marketing, growth, or product teams.
• Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).
• Experience in Property & Casualty (P&C) insurance is preferred.

Desired Skills and Experience

senior digital marketing analyst, insurance industry (not required), SQL, reporting, marketing campaiign