Senior Marketing Analyst

Ledgent Technology; Chicago (IL); Hybrid; USD 117,000 - 153,000; Full time

Job summary

Ledgent Technology in Chicago, IL seeks a Senior Marketing Analyst to join the Marketing Analytics team. This contract-to-hire role combines on-site and remote work (3 days onsite, 2 days remote) and involves delivering high-quality analyses to inform marketing optimization and investment decisions.

The position requires 5+ years in marketing analytics, expert SQL, and advanced BI skills. You will independently execute analyses and present insights to stakeholders, with opportunities for

Qualifications

• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, CS).
• 5+ years of experience in marketing analytics or closely related role.
• Expert SQL with complex queries across data environments.
• Advanced Excel and BI tools (Power BI, Tableau)
• Ability to independently execute analyses and deliver insights to stakeholders.
• Strong written and verbal communication skills for clear messaging.

Responsibilities

• Source, evaluate, and combine datasets with data definitions and limitations.
• Apply cohort, segmentation, trend, and driver analyses to assess performance.
• Choose appropriate analytical methods based on business context.
• Break down ambiguous requests into structured analytical plans.
• Self QA: validate logic, joins, filters, and calculations; ensure accuracy.

Skills

SQL

Excel

Power BI

Tableau

Data analysis

stakeholder communication

Education

Bachelor's degree (quantitative)

Master's degree (preferred)

Tools

SQL

Excel

Power BI

Tableau

Job description

Salary: USD56.25 - USD73.56 per hour

We are seeking a Senior Marketing Analyst to work on a team at our client site in Chicago, IL (3 days onsite, 2 days remote). This is a contract to hire role that starts out W2 hourly with Roth Staffing (Ledgent Tech is a division of Roth Staffing).

W2 hourly rate range: 56.25 - 73.56

Salary upon conversion: $117,000 - $153,000

Applicants must be legally authorized to work in the United States. The company is not able to sponsor employment visas now or in the future.

Role Summary

Marketing department is seeking an experienced and analytically strong professional to join the Marketing Analytics team as a Senior Marketing Analyst. This role will partner closely with marketing stakeholders to deliver high quality analyses that inform marketing optimization, investment decisions, and ongoing performance management.

At the Senior level, the analyst is expected to independently execute complex analyses, select appropriate analytical methods, and translate findings into clear, decision oriented insights. The role emphasizes hands on analytical execution, strong data judgment, and effective stakeholder communication, while operating within established analytical frameworks and best practices.

Key Responsibilities

• Independently source, evaluate, and combine relevant datasets, understanding data definitions, tradeoffs, limitations, and appropriate use cases.
• Apply robust analytical techniques such as cohort analysis, segmentation, trend analysis, and driver analysis to assess performance and identify insights.
• Select appropriate analytical methods based on business context rather than defaulting to preexisting approaches.
• Break down ambiguous or loosely defined requests into structured analytical plans and collaborate with stakeholders when requests are not well scoped or analytically sound.
• Perform strong self QA, including validation of logic, assumptions, joins, filters, and calculations, ensuring accuracy prior to stakeholder delivery.
• Document analytical work to support reproducibility, transparency, and knowledge sharing.
• Develop clear, decision-oriented narratives that highlight insights, implications, and recommended next steps - not just data outputs.
• Present findings to stakeholders, field questions, and explain assumptions, limitations, and tradeoffs in a clear and professional manner.
• Manage multiple analyses or projects concurrently by setting realistic timelines, proactively communicating risks, and adjusting priorities as needed.
• Provide technical mentorship to entry-level or less experienced analysts, sharing best practices in data sourcing, analysis, and documentation.
• Demonstrate a growth mindset by proactively seeking feedback, showing resilience when priorities shift or analyses are challenged, and continuously improving analytical quality and business context.
• Collaborate with peers and managers to improve recurring analyses, templates, and embedded analytics workflows.

Required Qualifications

• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
• 5+ years of experience in marketing analytics, embedded analytics, or a closely related analytical role.
• Expert level SQL with experience writing complex queries and working across multiple data environments.
• Advanced proficiency in Excel and business intelligence tools (e.g., Power BI, Tableau) as a power user-able to interpret dashboards, validate metrics, and translate business needs into clear dashboard/reporting requirements for a Business Intelligence team.
• Demonstrated ability to independently execute analyses, select appropriate methodologies, and deliver actionable insights to business stakeholders.
• Strong written and verbal communication skills, with the ability to translate complex analysis into clear, stakeholder appropriate messaging.

Preferred Qualifications

• Master's degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar)
• 7+ years of experience in marketing analytics or a closely related analytical role.
• Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar)
• Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.
• Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.
• Experience influencing data governance, metric standardization, or analytical best practices across teams.
• Exposure to marketing measurement approaches such as media mix modeling, attribution, or experimentation.
• Prior experience serving as a strategic analytics advisor alongside marketing, growth, or product teams.
• Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).
• Experience in Property & Casualty (P&C) insurance is preferred.