Senior Marketer

Protocase Inc.; Wilmington (NC); On-site; USD 180,000 - 205,000; Full time

Job summary

45Drives Ltd. is seeking a Senior Marketer to own ABM initiatives and drive ownership of multiple marketing channels within the 45Drives Marketing team.

This on-site role in Wilmington, NC will partner closely with Sales to align targeting, messaging, and campaigns, while taking ideas from strategy through execution and measurement. The ideal candidate will have a strong marketing foundation, be comfortable with experimentation, and be ready to grow into a bigger leadership role with access to

Qualifications

• Strong experience with account-based marketing (ABM) and targeted marketing for priority accounts or segments.
• B2B marketing experience within technology, manufacturing, engineering, enterprise software, infrastructure, or another complex industry.
• Experience with positioning, product messaging, go-to-market strategies, and growth initiatives.

Responsibilities

• Own and develop ABM initiatives from target account identification through execution, measurement, and improvement.
• Partner with Sales to align target accounts, messaging, campaigns, outreach, and follow-up.
• Develop targeted campaigns, positioning, and messaging for key accounts and decision-makers.
• Own key marketing channels and programs and continuously improve their performance.

Skills

ABM

B2B marketing

Positioning/go-to-market

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree (asset)

Job description

Senior Marketer

Position Title: Senior Marketer
Department: 45Drives Marketing (USA)
Company: 45Drives Ltd.
Location: Wilmington, NC
Work Arrangement: On-site
Employment Type: Permanent, Full-Time
Shift: Day Shift
Level: Senior

About Us

45Drives is changing the way organizations store data.

Instead of locking customers into proprietary software, we build enterprise storage solutions using open-source software and commodity hardware-giving customers flexibility, transparency, and long-term value without vendor lock-in.

45Drives is part of Protocase Inc., an innovative manufacturing and technology company with more than 400 employees serving over 16,000 customers worldwide, including organizations such as NASA, Boeing, Google, Apple, Microsoft, MIT, and many more.

Learn more:

45Drives: https://www.45drives.com

https://workdifferently.info/

About the Role

We're looking for a Senior Marketer who takes ownership and gets things moving.

We have multiple marketing channels, initiatives, products, and new ideas in development. You'll take ownership of key areas, know what's happening and what needs to happen next, and make sure the work keeps moving forward.

You won't just make a plan and hand it off. You'll figure out what needs to happen, get it moving, track it, improve it, and know when something needs to change.

This is a great next step for someone with a strong marketing foundation who is ready for more ownership, more room to experiment, and a bigger opportunity to influence how marketing gets done. You'll have room to work with new technology, automation, AI, and data- but you don't need to have done everything before. We're looking for the attitude, aptitude, and experience to step into something bigger and grow with it.

What You'll Do

• Own and develop account-based marketing (ABM) initiatives, from identifying target accounts through execution, measurement, and improvement.
• Partner with Sales to align target accounts, messaging, campaigns, outreach, and follow-up.
• Develop targeted campaigns, positioning, and messaging that connect with the organizations and decision-makers that matter most to 45Drives.
• Own key marketing channels and programs and continuously improve their performance.
• Keep marketing initiatives moving by maintaining clear priorities, ownership, next steps, and visibility into blockers.
• Manage initiatives from start to finish, working across Marketing, Sales, Product, Engineering, and external partners.
• Use customer, market, and performance data to make better marketing decisions.
• Improve how marketing gets done through better processes, technology, automation, and AI.
• Connect marketing activity to customer engagement, pipeline, revenue, and broader business goals.

What You Need

We hire for attitude and aptitude, not just credentials. If you have the ability and experience to do this work but don't check every traditional box, we still want to hear from you.

• Strong experience with account-based marketing (ABM) and targeted marketing for priority accounts or customer segments.
• B2B marketing experience within technology, manufacturing, engineering, enterprise software, infrastructure, or another complex industry.
• Experience with positioning, product messaging, go-to-market strategies, and growth initiatives.
• Experience partnering with Sales and working across multiple business functions.
• A track record of taking marketing initiatives from strategy through execution and producing measurable results.
• Strong organizational and problem-solving skills, with the ability to manage multiple priorities and work without a perfectly defined roadmap.
• A hands-on approach—you're comfortable developing the strategy and doing the work required to execute it.
• A bachelor’s degree in a related field is an asset, not a requirement. Relevant experience and demonstrated capability matter more to us.

Other Requirements

• Must be legally authorized to work in the United States.
• Ability to work full-time on-site in Wilmington, North Carolina.

What Would Be Considered an Asset

• Experience in enterprise storage, cloud infrastructure, data management, cybersecurity, AI, or open-source technology markets.
• Experience working closely with engineering or product development teams.
• Experience launching technical products into global B2B markets.
• Experience in manufacturing or industrial technology.
• Experience with customer interviews, market research, or Voice of Customer (VoC) initiatives.
• Experience building brands within high-growth technology organizations.
• MBA or advanced education in Marketing, Business, or Strategy.

Who You Are

You're the person who notices when something has been sitting untouched and asks, "What's holding this up?"

You're proactive, curious, and accountable. You don't need someone constantly checking in, and you're comfortable figuring things out when the path forward isn't perfectly defined.

You're also low-ego and collaborative.

You care more about getting to the right answer and getting the work across the finish line than being the person with all the answers.

Most importantly, you move the football down the field.

What Success Looks Like

Within your first year, you will:

• Establish a focused ABM approach that effectively reaches and engages priority accounts.
• Strengthen the performance of the marketing channels and programs you own.
• Build strong alignment with Sales around target accounts, customer engagement, and pipeline.
• Help create a more effective marketing operation that moves ideas into execution.
• Demonstrate measurable contribution to customer engagement, pipeline, revenue, and 45Drives' growth.

Why Us?

At 45Drives, we believe in recognizing and rewarding hard work and dedication.

Our starting annual total compensation package (including base salary and performance incentives) ranges from $180,065 to $205,012 USD, depending on experience.

In addition, you can look forward to:

• Training & Growth: We'll teach you the role from the ground up and provide opportunities to expand your skills and grow your career over time.
• Comprehensive Health Care: Medical, Dental, Life Insurance, and Group Insurance available after two months of full-time employment.
• Vacation: Start with two weeks of paid vacation, increasing to three weeks after three years and four weeks after five years.
• Community Discounts