Marketing Manager

Digital Mass; Minneapolis (MN); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Generous PTO

Parental leave

401(k) with match

Health/dental/vision coverage

Performance bonuses

Monthly parking stipend

Job summary

Digital Mass is seeking a Digital Marketing Manager to own and elevate every marketing motion. You’ll be the thought leader behind our digital strategy—building the engine for brand awareness, lead generation, and customer engagement, and then keeping it running.

You’ll drive campaigns across channels, partner closely with sales, refine creative, and use data to sharpen what works and kill what isn’t. The best work will look like precision dressed up as personality with a relentless focus on

Qualifications

• 5+ years of marketing management experience in a similar role.

Responsibilities

• Execute the strategy with a fractional CMO and agency partner to deliver the marketing plan, drive customer acquisition, retention, and revenue growth.
• Run paid advertising campaigns across search, social, display, and email with a focus on ROI.
• Enable and organize pre-sales materials with the sales team.

Skills

Marketing strategy

Content marketing

Paid campaigns

Analytics

SEO/SEM

Copywriting

Cross-functional leadership

Communication

Tools

Google Analytics

Google Ads

LinkedIn Ads

SEO tools

Job description

Digital Mass is a Salesforce consulting firm built to answer enterprise complexity. We specialize in Sales Cloud, Service Cloud, Marketing Cloud, Pardot, and MuleSoft — and we don't shy away from the technical challenges of other systems.

Fortune 500 companies turn to us when they need clean, scalable architecture delivered fast. Our LeanSF methodology skips the fluff and ships working code. We embed directly with our clients, exceed goals through grit and coding acumen, and transform how Salesforce works for businesses with a no-bullshit approach and a relentless focus on outcomes.

We're building a team of people who think outside the sandbox — Salesforce Developers, Marketing Cloud Developers, Account Executives, and Doers.

THE ROLE

We're hiring a Digital Marketing Manager to own and elevate every marketing motion at Digital Mass. You'll be the thought leader behind our digital strategy — the one who builds the engine for brand awareness, lead generation, and customer engagement, and then keeps it running.

We're ready to invest in our brand, and we want someone with the craft to protect it. You'll drive campaigns across channels, partner closely with sales, sweat the details on creative, and use data to sharpen what's working and kill what isn't. The best work in this role will look like precision dressed up as personality.

WHAT YOU'LL DO

• Execute the strategy. Working with a fractional CMO, and our agency partner, you will be responsible for delivering our marketing plan, driving customer acquisition, retention, and revenue growth.
• Run the campaigns. Manage and optimize paid advertising across search, social, display, and email — with a sharp eye on ROI.
• Enable and Organize Pre-Sales Materials. Work with our sales team to generate presentations and leverage marketing content.
• Make the content. Create and manage engaging content for our website, blog, social channels, and email — content that sounds like us, not like everyone else.
• Read the room. Conduct market research and competitor analysis to spot trends and uncover opportunities for growth.
• Measure everything. Track KPIs, analyze performance, and turn data into the kind of recommendations leadership can act on.
• Generate demand. Lead all demand gen efforts and produce sales enablement materials — one-pagers, sell sheets, and anything else the team needs to win deals.
• Align with the org. Partner with solution management, development, and sales to keep marketing tied to real business outcomes.
• Stay current. Keep pace with what's next in SEO, SEM, social, and email — and bring the best of it back to the team.
• Run the projects. Manage marketing project workflows internally and externally, including agency deliverables and vendor relationships.
• Bring the brand to life. Own event marketing — from company outings to customer appreciation dinners and everything in between.

WHAT YOU BRING

• 5+ years of marketing management experience, with a proven track record in a similar role.
• Excellent written and verbal communication — you can write copy that sells without sounding like it's selling. (Writing samples will be requested.)
• A solid grasp of digital marketing strategies, channels, and the tools that power them.
• Hands-on experience managing and optimizing paid campaigns (Google Ads, SEO, LinkedIn, etc.) and event campaigns.
• Fluency in analytics tools — Google Analytics, Google Ads, SEMrush, and the like — with the ability to turn dashboards into decisions.
• Sharp analytical and problem-solving instincts.
• Self-activated leadership — motivated, detail-oriented, organized, and able to prioritize without a roadmap drawn for you.
• Core skills: creative briefs, multi-channel marketing, and digital marketing fundamentals.
• The ability to articulate Digital Mass's value, partnership impact, and offerings in a way that lands.
• Strong organizational skills and the ability to bring structure to a wide field of moving information.
• Comfort interacting with leaders and teammates at every level — professionally and with presence.

WHAT SETS YOU APART

• Experience inside an IT or business consulting environment.
• Exposure to the Salesforce platform.
• Service marketing experience — though strong product marketing translates.
• Marketing leadership in a startup or small-firm environment, where you wore more than one hat.

BENEFITS & PERKS

Digital Mass is proud to offer employees and their families a robust benefits package, including:

• Generous PTO (accrue 120 hours in your first year) and nine paid holidays.
• Parental leave.
• 401(k) with match — no waiting period.
• Comprehensive health, dental, and vision coverage with options to fit your life.
• Referral and rewards programs, growth training, continuing education, and performance bonus opportunities.
• Monthly parking stipend, mentorships, company-sponsored events, and a fully stocked kitchen.

THE OFFICE

We work in-office five days per week from our beautifully renovated North Loop space in Minneapolis. We believe our best work happens through onsite collaboration and the kind of real-time connection that's hard to replicate over a screen.