Senior Market Research Lead — Growth & Strategy

BorgWarner; Auburn Hills (MI); On-site; USD 81,000 - 111,000; Full time

Job summary

BorgWarner is seeking a Sr. Market Research Analyst in Auburn Hills to lead market intelligence tracking and data-driven insights that influence leadership decisions. You will partner with Corporate and cross-business units to support growth initiatives and M&A diligence.

The role requires 5+ years in market research or related fields, plus strong Excel, PowerPoint, and communication skills. Expect collaboration across functions in a dynamic automotive environment.

Qualifications

• Bachelor's degree in Business, Marketing or Engineering, or equivalent industry experience.
• 5+ years Sales, Strategy, Marketing and / or Engineering experience (automotive preferred).
• Experience in Market Research; Excellent verbal and written communication; Creative problem-solver; ability to tell a story with data.
• Proficiency in Excel, PowerPoint, Copilot, Word; automotive, data center, energy market technical experience.

Responsibilities

• Assists Market Research & BW leadership teams with analysis of global strategic issues, vehicle production trends, data acquisition and presentation to leadership.
• Primary support lead for consolidation and communication of key BorgWarner market dynamics (Total Addressable Market, Outgrowth, Content Opportunity Per Vehicle, etc) at regular intervals, supporting Investor Relations, Finance, and other key corporate groups as needed.
• Primary support lead for M&A data delivery process (market sizing, analysis, estimates, due diligence) for cross-BU M&A projects.
• Manage development of VISTA model to assure its relevancy and accuracy, suggesting and overseeing addition of newly acquired product markets, including share and sourcing intelligence.
• Owns process delivering enterprise-level consolidated views of customers to the GGB and Corporate Strategy.
• Prepares strategic recommendations on customer focus, growth opportunities, etc… Conduct new and adjacent market and competitive analyses needed for select growth and innovation projects (e.g., Industrial analysis for Energy storage and Power Conversion markets).
• Monitor latest industry developments and analyze long-term global propulsion trends.
• Assists organization with identification of new products and threats to existing business.
• Leads ad hoc market analyses, customer, and competitive assessments, as needed, especially for non-core products and markets.
• Support Market Outlook preparation, quarterly BoD deliverables, GGB data analysis, SIMS (CRM tool) maintenance, and ad-hoc analysis as needed.

Skills

Market Research

Verbal & Written Communication

Storytelling with data

Creative problem solving

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

Excel

PowerPoint

Copilot

Word

Job description

BorgWarner is seeking a Sr. Market Research Analyst in Auburn Hills to lead market intelligence tracking and data-driven insights that influence leadership decisions. You will partner with Corporate and cross-business units to support growth initiatives and M&A diligence.

The role requires 5+ years in market research or related fields, plus strong Excel, PowerPoint, and communication skills. Expect collaboration across functions in a dynamic automotive environment.