Senior Manager, Web Optimization & Search Strategy

Viavi Solutions Inc.; Chandler (AZ); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

VIAVI Solutions Inc. in Chandler, AZ, seeks a Senior Manager, Web Optimization & Search Strategy to lead website optimization, SEO, GEO, and conversational search initiatives across the organization.

You'll partner with Product Marketing, the Web Team, and business units to improve digital visibility, content discoverability, and engagement, while translating complex technical topics into effective customer experiences.

Formación

• Bachelor's degree in Marketing, Communications, Business, Technology or related discipline.
• 8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or related field.
• Demonstrated expertise in Generative Engine Optimization and AI search visibility.
• Extensive experience developing and executing enterprise SEO strategies.
• Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences.
• Strong knowledge of technical SEO, structured data, schema, keyword research, content strategy, and website architecture.
• Experience collaborating with web development teams and content owners.
• Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush.

Responsabilidades

• Lead website optimization, search visibility, and content discoverability initiatives.
• Own and execute the enterprise SEO strategy across global properties.
• Develop content briefs, keyword guidance, and on-page optimization recommendations.
• Improve AI search visibility and GEO strategies for the organization.
• Lead technical SEO and structured data efforts across web properties.
• Oversee conversational search content and website chat optimization.
• Monitor website and GEO performance and provide actionable insights.

Conocimientos

SEO

GEO

Technical SEO

Copywriting

Stakeholder mgmt

Analytics

Educación

Bachelor's degree in Marketing/Business

Herramientas

Google Analytics

Google Search Console

SEMrush

Descripción del empleo

Summary: VIAVI (NASDAQ: VIAV) has a 90+ year history of technical innovations that have evolved to keep pace and address our customer’s most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks – like those for mobile phones, service providers, large businesses and data centers. And, we are also at the forefront of optical security – we bend light to develop and deliver optical solutions that provide security to the world’s currencies and safety and performance applications for consumer electronics and spectrometry. We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company – to question, to collaborate and to push for solutions that will delight our customers.

Duties & Responsibilities: VIAVI Solutions is seeking an experienced Senior Manager, Web Optimization & Search Strategy to lead website optimization, organic search performance, Generative Engine Optimization (GEO), technical SEO, and conversational search initiatives across the organization. This role serves as the organization’s lead strategist for website optimization, search visibility, content discoverability, and website engagement technologies. The position partners closely with Product Marketing, the Web Team, and business stakeholders to improve digital visibility, website performance, and customer engagement. The ideal candidate combines expertise in SEO, GEO, technical SEO, structured data, website analytics, content development, and conversational search technologies, with the ability to turn technical subject matter into effective digital experiences.

Key Responsibilities

Website Optimization and Cross-Functional Partnership

Serve as the marketing lead for website optimization, search visibility, and content discoverability. Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates. Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized. Translate business needs into clear recommendations for web content, search performance, structured data, and website engagement. Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content. Identify and prioritize opportunities to improve website engagement, search visibility, and conversion.

SEO Strategy and Copy Development

Own and execute the enterprise SEO strategy across global web properties. Conduct keyword research, search-intent analysis, competitive review, and content gap analysis. Write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions. Partner with product marketers to write, edit, and optimize copy for product pages, solution pages, landing pages, campaign pages, FAQs, metadata, page titles, and descriptions. Develop content briefs, keyword guidance, and on-page optimization recommendations. Monitor organic search performance and recommend improvements to rankings, click-through rates, relevance, and qualified traffic. Provide practical SEO guidance and training to content owners and marketing stakeholders.

Generative Engine Optimization and AI Search Visibility

Own the GEO strategy and roadmap. Improve VIAVI visibility across AI search and answer experiences, including ChatGPT, Gemini, AI Overviews, Claude, and emerging platforms. Develop content and structured-data approaches that support AI discoverability and accurate representation of VIAVI offerings. Monitor AI referral traffic, search visibility, share of voice, and related performance indicators. Track changes in AI search behavior and translate them into practical recommendations for content and web teams. Educate stakeholders on GEO principles and optimization opportunities.

Technical SEO, Structured Data and Schema

Lead technical SEO and structured data strategy across VIAVI web properties. Partner with the Web Team and content owners to identify, prioritize, and implement schema opportunities. Develop and maintain standards for FAQs, metadata, structured content, and schema that support SEO and GEO. Review crawlability, indexation, page structure, internal linking, metadata, structured data, and content quality. Recommend corrective actions and confirm that approved changes are implemented correctly. Monitor the effect of technical SEO and schema updates on search visibility.

Conversational Search and Website Chat

Own the content, testing, and ongoing optimization of website chat and conversational search experiences. Manage topics, facts, response libraries, URLs, FAQs, and supporting website content. Write, test, validate, and refine responses for accuracy, relevance, and alignment with approved content. Coordinate with the Web Team on implementation, releases, troubleshooting, and website changes. Review usage and performance information to identify common questions, content gaps, and improvement opportunities. Maintain lead-capture experiences within the website chat platform.

Web, SEO and GEO Performance Insights

Monitor website, SEO, and GEO performance to identify trends and optimization opportunities. Analyze website engagement, organic search visibility, content performance, downloads, referral sources, and user behavior as they relate to web and search objectives. Conduct focused user-journey and pre-funnel analysis when needed to support website and content decisions. Provide business units and stakeholders with clear findings and recommendations related to their pages, products, and audiences. Support leadership and quarterly business reviews with concise website, SEO, and GEO performance insights. Explain measurement limitations caused by consent, privacy, tracking, or platform changes.

Pre-Requisites / Skills / Experience Requirements

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline.

8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or a related field.

Demonstrated expertise in Generative Engine Optimization, including AI search visibility, content optimization, and measurement approaches.

Extensive experience developing and executing enterprise SEO strategies.

Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences.

Strong knowledge of technical SEO, structured data, schema markup, keyword research, content strategy, and website architecture.

Experience working closely with web development teams, product marketers, technical subject matter experts, and content owners.

Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms.

Experience managing or optimizing website chat or conversational search content.

Strong writing, analytical, project management, and stakeholder communication skills.

Ability to work effectively across global marketing, web, technical, and business teams.

Preferred Qualifications

Experience in a global B2B technology or similarly complex technical environment.

Experience optimizing technical product and solution content for specialized audiences.

Experience implementing structured content, FAQ, and schema programs at scale.

Familiarity with privacy, consent, and digital measurement considerations for global websites.

VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.

VIAVI empowers Service Providers and IT organizations to manage the network lifecycle for complex 5G and Fiber networks with intuitive instruments, systems and technologies; and our expertise in light management and optical coatings help protect the world's bank notes from counterfeiters, enhance the colors you see, and enable advanced technology such as 3D sensing.

We are a team of thought leaders who have the freedom to support and innovate and look for new effective and efficient solutions for our customers.