Global Web Optimization & AI SEO Lead

Viavi Solutions Inc.; Chandler (AZ); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

VIAVI Solutions Inc. in Chandler, AZ, seeks a Senior Manager, Web Optimization & Search Strategy to lead website optimization, SEO, GEO, and conversational search initiatives across the organization.

You'll partner with Product Marketing, the Web Team, and business units to improve digital visibility, content discoverability, and engagement, while translating complex technical topics into effective customer experiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Technology or related discipline.
• 8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or related field.
• Demonstrated expertise in Generative Engine Optimization and AI search visibility.
• Extensive experience developing and executing enterprise SEO strategies.
• Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences.
• Strong knowledge of technical SEO, structured data, schema, keyword research, content strategy, and website architecture.
• Experience collaborating with web development teams and content owners.
• Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush.

Responsabilités

• Lead website optimization, search visibility, and content discoverability initiatives.
• Own and execute the enterprise SEO strategy across global properties.
• Develop content briefs, keyword guidance, and on-page optimization recommendations.
• Improve AI search visibility and GEO strategies for the organization.
• Lead technical SEO and structured data efforts across web properties.
• Oversee conversational search content and website chat optimization.
• Monitor website and GEO performance and provide actionable insights.

Connaissances

SEO

GEO

Technical SEO

Copywriting

Stakeholder mgmt

Analytics

Formation

Bachelor's degree in Marketing/Business

Outils

Google Analytics

Google Search Console

SEMrush

Description du poste

VIAVI Solutions Inc. in Chandler, AZ, seeks a Senior Manager, Web Optimization & Search Strategy to lead website optimization, SEO, GEO, and conversational search initiatives across the organization.

You'll partner with Product Marketing, the Web Team, and business units to improve digital visibility, content discoverability, and engagement, while translating complex technical topics into effective customer experiences.