Senior Manager, Vaccine Analytics & Insights

GSK; Philadelphia (Philadelphia County); On-site; USD 110,000 - 150,000; Full time

Job summary

GSK in the United States (Vaccines Business Unit) is seeking a Manager, Business Analytics to develop and execute commercial analyses such as marketing mix modeling, performance drivers, pilots, customer targeting, and segmentation to guide strategic decisions.

You will partner with Marketing, Sales, CI, and Analytics teams, lead Marketing Analytics in US Pharma Commercial Insights, and apply advanced analytics, modeling, and automation using SQL, Python or R, and Power BI.

Qualifications

• Bachelor’s degree in Computers/Math/Engineering/OR/Statistics or related field.
• 5+ years of experience in Pharma commercial analytics with focus on Marketing and Customer Analytics in U.S.
• 3+ experience with marketing mix modeling, test vs control, segmentation, clustering, promotional response, digital analytics.

Responsibilities

• Proactively identify opportunities to drive performance using Marketing analytics and communicate insights to influence decisions.
• Collaborate with CI, Marketing, Sales, Finance, and Tech teams across the enterprise.
• Lead Marketing Analytics within U.S. Pharma Commercial Insights including marketing mix modeling, ROI measurement, campaign analytics, targeting/segmentation, and resource allocation.
• Create concise storyboards to communicate data learnings that influence business decisions.
• Apply advanced analytics, predictive modeling, ML and AI to commercial challenges and automate analytics processes.

Skills

Customer Insights

Data to Insights

Digital Fluency

Influencing Without Authority

Market Knowledge

Scientific Literacy

Education

Bachelor's degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics or related field

Tools

SQL

Python

R

PowerBI

Job description

GSK in the United States (Vaccines Business Unit) is seeking a Manager, Business Analytics to develop and execute commercial analyses such as marketing mix modeling, performance drivers, pilots, customer targeting, and segmentation to guide strategic decisions.

You will partner with Marketing, Sales, CI, and Analytics teams, lead Marketing Analytics in US Pharma Commercial Insights, and apply advanced analytics, modeling, and automation using SQL, Python or R, and Power BI.