Sr. Manager, Commercial Analytics & Insights

CSL Vifor; Summit (NJ); Hybrid; USD 140,000 - 190,000; Full time

Job summary

CSL Vifor is seeking a Senior Manager, Commercial Analytics & Insights to lead analytics projects for the US Commercial Excellence team. The role combines strategic partnership with Sales, Marketing, Forecasting, and cross-functional groups to answer critical business questions with analytics and insights.

You will drive advanced analytics using SAS, R, Python, Power BI, and Alteryx, shape forecasting processes for Seqirus North America, and deliver actionable recommendations that enhance

Qualifications

• Experience leading analytics projects driving strategic decisions.
• Hands-on expertise with SAS, R, Python, Power BI, and Alteryx.
• Strong communication and project management in a cross-functional setting.

Responsibilities

• Lead analytical projects to support US Commercial objectives.
• Develop long-term advanced analytics strategy for US commercial efforts.
• Apply methods like regression, clustering, time-series, and neural networks.
• Act as a Data Scientist with hands-on SAS, R, Python, Power BI, and Alteryx.
• Support strategic forecasting for Seqirus North America.
• Translate data into actionable insights for decision-making.
• Evaluate vendors, tools, and techniques for best-in-class outputs.
• Deliver timely insights and recommendations with business implications.
• Assess marketing ROI and optimize promotional investments.
• Lead SFE studies and sales performance analyses.
• Partner with cross-functional teams to align on goals.

Skills

Advanced analytics

Data science

Modeling

Forecasting

Power BI

SAS

R

Python

Alteryx

Tools

SAS

R

Python

Power BI

Alteryx

Job description

Job Description:

TheSenior Manager, Commercial Analytics & Insightsis a hybrid role requiring 50% on-site presence. As a member of the US Commercial Excellence team reporting into the Director of Commercial Analytics & Insights, this individual will lead and perform analytical projects to support key marketing and sales strategic objectives. They will act as a strategic partner to Sales, Marketing, Forecasting, and other cross-functional teams, playing an instrumental role in answering key business questions through analytics and insights. Key Responsibilities include (but not limited to):

• Lead projects in the arears of Business Performance Analytics, Sales Force Optimization, ROI/Impact Analysis on Marketing tactics, Forecasting, Digital Marketing Analytics, and Market Research.
• Develop and adopt advanced analytical approaches/methodologies to solve critical business challenges and enable data-driven decision-making.
• Hands-on analytics utilizing statistical data modeling and advanced analytics techniques using tools like SAS, R etc.
• Partner with Sales Operations and Data Strategy teams to evolve CRM and data warehouse, roll out new initiatives, and support targeting and sales contests for the Field Sales team.
• Collaborate with all the key Business Stakeholders to Identify KPIs for various initiatives and deliver actionable insights through BI reporting tools.

A strong business acumen in the US Vaccines Market, Advanced Analytics & modeling skills, Knowledge of Pharmaceutical Data Sources, and excellent communication, leadership, & project management skills are critical for this position.

Principal Accountabilities:

Advanced Analytics Skills

• Lead analytical projects and generate insights to drive the US Commercial business. Present detailed analysis and insights in a manner that is easily interpreted and aids strategic and tactical decision making
• Develop and deliver an innovative long-term advanced analytics strategy to inform, advise, and refine US commercial strategy and tactics.
• Develop new methodologies utilizing advanced analytics techniques such as, regression, clustering, decision trees, time-series analysis, and neural networks, to help solve complex business problems.
• Act as a Data Scientist with hands-on expertise in tools such as SAS, R, Python, Power BI, and Alteryx.
• Support the design and evolution of the strategic forecasting strategy and process for Seqirus North America, delivering short-term forecasts throughout the year.
• Identify appropriate data to support analytics solutions and translate information into actionable insights for strategic decision-making.
• Continuously evaluate and deploy the right vendors, tools, methodologies, and analytical techniques to ensure best-in-class, timely, and cost-effective outputs.
• Deliver high-quality, timely, and actionable insights that identify opportunities and risks, translating them into clear recommendations with associated business implications.
• Assess marketing tactics to measure success through analyzing ROI (return on investment) and help optimize marketing promotional investments.

Sales Force Effectiveness

• Lead initiatives related to Sales Force Sizing and Optimization, ensuring alignment between brand strategies and overall business goals.
• Lead the annual Segmentation and Targeting process to align business objectives and implement targeting strategies for Field, Inside Sales, and Non-Personnel promotion channels.
• Collaborate with Sales, Marketing, and Sales Operations to develop, monitor, and report on key performance indicators through custom analysis and reporting/dashboards.
• Partner with Sales Enablement & Data Strategy to provide inputs to evolve and enhance the CRM system, reporting, and other enablement tools to ensure alignment with strategic portfolio goals.
• Lead and conduct Sales Force Effectiveness (SFE) studies using a combination of market research techniques and secondary analytics.
• Monitor and evaluate sales performance metrics, providing insights and recommendations to drive business and improve overall sales effectiveness.

Leadership and Management

• Act as a strategic partner to franchise marketing teams and contribute as a member of the team.
• Identify initiatives and projects independently, providing analytics solutions for key strategic needs/questions to support the full book of business in the US.
• Utilize excellent communication skills to influence and provide recommendations to Sales and Marketing leadership, driving strategic decision-making through the synthesis of analytical results into actionable insights.
• Identify, lead, and perform analytical projects ranging from simple strategic business analytics to complex advanced analytics using statistical methodologies.
• Partner with cross-functional teams such as Data Strategy, IT, Sales, and Marketing to align on goals and successfully launch and scale new capabilities.
• Continuously research emerging technologies and propose innovative, state-of-the-art solutions to enhance the insights generation process through analytics.

Performance Reporting & Dashboards

• Support the design of robust performance reporting and dashboards by identifying key performance indicators to monitor and measure the success of the North America commercial business.
• Think through the lens of the customer to identify KPIs that track the effectiveness of various initiatives, translating data/KPIs into actionable insights and providing strategic recommendations