Senior Manager, Trade Marketing & Activation

Suntory Global Spirits; Chicago (IL); On-site; USD 110,000 - 135,000; Full time

Job summary

Suntory Global Spirits seeks a Senior Manager, Commercial Marketing to bridge brand strategy and in-market activation across Tequila, Classic Brands, HOS & Scotch. You will partner with Brand to shape activation platforms, translate them into commercially viable programs, and equip Sales, Field Marketing and agencies with tools to execute with clarity and quality.

You will lead two direct reports, drive strategic planning, and ensure executional discipline across on-premise and off-premise

Qualifications

• 7+ years of relevant experience in commercial marketing, shopper or channel marketing, field marketing, brand activation, integrated marketing, agency leadership or a comparable CPG environment.
• Demonstrated experience translating brand strategy into below-the-line programs, activation platforms or toolkits used by Sales and field-facing teams.
• Working knowledge of on-premise, off-premise, customer and local market activation, with the judgment to adapt programs by channel while protecting brand consistency.
• Strong cross-functional program leadership, including agency briefing, timeline and deliverable management, stakeholder alignment and issue resolution.
• Ability to synthesize consumer, customer, channel and market inputs into clear recommendations and practical tools.
• Excellent writing, presentation and facilitation skills, with confidence communicating across Brand, commercial leadership, Sales, Field Marketing and agency teams.
• Comfort operating in ambiguity and helping build new ways of working during transformation.

Responsibilities

• Build an integrated Trade Marketing capability and establish operating model, decision points and handoffs.
• Shape activation platforms with Brand by translating brand strategy into briefs and assets.
• Translate strategy into channel-ready programs across on-premise, off-premise, strategic accounts and local market activation.
• Enable strong execution with concise toolkits, timelines and asset lists for Sales and agencies.
• Lead cross-functional delivery and learning, aligning teams around an integrated plan and surfacing risks.
• Lead and develop two direct reports with clear goals, growth plans and feedback.

Skills

Commercial marketing

Brand activation

Cross-functional leadership

Agency leadership

Market activation

Strategic thinking

Stakeholder management

Presentation skills

Job description

Suntory Global Spirits seeks a Senior Manager, Commercial Marketing to bridge brand strategy and in-market activation across Tequila, Classic Brands, HOS & Scotch. You will partner with Brand to shape activation platforms, translate them into commercially viable programs, and equip Sales, Field Marketing and agencies with tools to execute with clarity and quality.

You will lead two direct reports, drive strategic planning, and ensure executional discipline across on-premise and off-premise