Senior Manager, Social Media Strategy and Content

Sperling Interactive; Salem (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Sperling Interactive is looking for a seasoned social media professional to lead strategy, content creation and community engagement for B2B and B2C brands. The role covers multiple offices, including Salem, Atlanta and Philadelphia, and involves collaborating with senior agency leaders and clients to drive measurable results.

The ideal candidate has deep experience in social media strategy, storytelling and analytics, with a proven ability to manage client relationships, present recommendations

Qualifications

• 6–8 years of social media, content or integrated communications experience.
• Strong understanding of social media strategy, community management, analytics and content development.
• Exceptional writing, editing and storytelling skills for multiple platforms and audiences.
• Experience managing client relationships and presenting recommendations to senior stakeholders.
• Experience using social media management and analytics tools to manage accounts.
• Ability to balance strategic thinking with hands‑on content creation and execution.
• Experience with paid social and influencer programs is a plus.

Responsibilities

• Develop and execute social media strategies aligned with client goals and business objectives.
• Manage community engagement across channels, fostering meaningful audience interactions and brand advocacy.
• Create and oversee engaging social media content, including platform-specific copy, content calendars, thought leadership and brand storytelling initiatives.
• Monitor social trends, audience insights and competitive activity to identify new opportunities for clients.
• Collaborate with account, creative, PR and digital teams to deliver integrated campaigns and social media content programs.
• Analyze performance, develop reporting and translate data into actionable recommendations.
• Present strategies, results and recommendations to clients and agency leadership.

Skills

Social strategy

Community management

Analytics

Content development

Client relationships

Presentation to leadership

Paid social / influencer

Tools

Sprout Social

Hootsuite

Platform analytics

Job description

We're looking for a seasoned social media professional who can develop smart strategies, create compelling social media content and build engaged communities for B2B and B2C brands.This individual will serve as a strategic lead across client accounts, partnering with senior agency leaders and clients to develop and execute social media strategies and platform-specific social content programs that drive engagement, elevate brands and deliver measurable results. This role is available in our Salem, Atlanta or Philadelphia offices.

What You'll Do

• Develop and execute social media strategies aligned with client goals and business objectives.
• Manage community engagement across channels, fostering meaningful audience interactions and brand advocacy.
• Create and oversee engaging social media content, including platform-specific copy, content calendars, thought leadership and brand storytelling initiatives across major social platforms.
• Monitor social trends, audience insights and competitive activity to identify new opportunities for clients.
• Collaborate with account, creative, PR and digital teams to deliver integrated campaigns and social media content programs.
• Analyze performance, develop reporting and translate data into actionable recommendations.
• Present strategies, results and recommendations to clients and agency leadership.

What We're Looking For

• 6-8 years of social media, social content or integrated communications experience, preferably in an agency environment.
• Strong understanding of social media strategy, community management, analytics and social media content development.
• Exceptional writing, editing and storytelling skills with experience creating social media content for multiple platforms and audiences.
• Experience managing client relationships and presenting recommendations to senior stakeholders.
• Experience using social media management and analytics tools such as Sprout Social, Hootsuite and native platform analytics to manage accounts, schedule content, monitor engagement and support clients.
• Ability to balance strategic thinking with hands-on content creation and execution.
• Strong organizational skills, sound judgment and a collaborative, positive attitude.
• Experience with paid social, influencer programs and short-form video content is a plus.

About Sperling

Sperling is a marketing company based in Salem, Massachusetts (10 miles North of Boston). We specialize in web design and development, search engine optimization, photography, print design, branding and social media. For more information on Sperling Interactive or to see some of our work visit www.sperlinginteractive.com. Sperling is a part of Arketi Group, a nationally recognized integrated marketing and public relations agency with nearly 100 employees across its Atlanta, Philadelphia and Greater Boston offices.