Social Media Account Coordinator

The Burnette Agency; Atlanta (GA); On-site; USD 40,000 - 60,000; Full time

Job summary

The Burnette Agency based in Atlanta, GA is looking for a passionate Social Media Manager to oversee various client accounts. Your responsibilities will include managing social media strategies, creating engaging content, and analyzing campaign performance.

The ideal candidate should have a degree in Marketing or related fields, excellent communication skills, and proficiency in various social media platforms. Join our growing team for an exciting opportunity to excel in the digital marketing landscape.

Qualifications

• 2+ years of social media experience.
• Deep understanding of social media trends and strategies.
• Ability to meet tight deadlines while maintaining attention to detail.

Responsibilities

• Manage day-to-day social media strategy for clients.
• Create content calendars and schedule posts for multiple networks.
• Generate reports on social media performance and audits.
• Research and prospect new market opportunities.

Skills

Excellent communication skills

Digital marketing knowledge

Organizational skills

Proficiency with social media platforms

Basic graphic design

Education

Degree in Marketing, Business, PR, or related field

Tools

Adobe Suite (Photoshop)

Canva

Job description

Fueled with a passion for all things communications, The Burnette Agency is excited to service clients in the Southeast. Our experience and drive to keep your company current brings a unique and personalized perspective to the table. Our creative sense of social style coupled with our relentless effort to build relationships only scratches the surface of what we do! Get to know us and see if we are the right fit for your brand!

Job Description

RESPONSIBILITIES WILL INCLUDE:

• Manage day-to-day social media strategy and activities for multiple businesses
• Prepare schedule and post approved content for multiple social networks
• Generate compelling content that will effectively reach target markets
• Understand each individual client, the message they are trying to send, and the target market that will be used to portray that message
• Compose two blog posts per week
• Perform social media audits and send weekly/monthly reports to clients
• Understand social media data
• Understand social media advertisements
• Help with Public Relations efforts for specified clients
• Correspond daily with the Social Media Manager and Owner and regularly share feedback and insights. Must communicate imperatively over email and reply promptly.
• Attend meetings with clients to better understand each client’s needs monthly
• Actively network for The Burnette Agency
• Actively research and prospect for new opportunities in all market segments
• Monitor effective benchmarks for measuring the impact of Social Media programs and analyze, review, and report on effectiveness of campaigns to maximize results
• Create newsletters for clients
• Oversee design (e.g., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
• Create and manage promotions and Facebook ad campaigns
• Create content calendars for each client
• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales. Respond to comments timely.
• Instagram posting for each client

SKILLS:

• The eagerness to join a growing start-up
• Excellent communication skills, written and verbal, to develop a wide range of materials and interact effectively with different target demographics
• Digitally savvy and interested in digital marketing industry and technologies, e.g., latest Pinterest advancements
• Highly organized and prepared
• Ability to multi-task and manage multiple projects effectively—excellent planning, project management, and organizational skills
• Proficiency with Facebook, Twitter, Instagram, Pinterest, LinkedIn and email marketing
• Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
• Understanding social media advertisements on Facebook and Instagram

Qualifications

REQUIREMENTS:

• Social Media experience and a high level of familiarity with Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest
• Degree in Marketing, Business, PR, or a related field
• Knowledge of Atlanta and surrounding areas
• Must be capable to meet for Mandatory Monday Meetings
• Proficient and active on social media platforms: Facebook, Google+, Instagram, LinkedIn, Twitter and Pinterest
• Basic graphic design work and familiarity with Adobe Suite (primarily Photoshop) and/or Canva
• Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform and motivate
• Enjoys working in a fast paced environment
• Must have access to Internet, computer & mobile phone
• Adherence to tight deadlines
• Extremely detail-oriented, with clear and proven organizational skills
• Demonstrate genuine curiosity and interest in our clients & their business

Additional Information

All your information will be kept confidential according to EEO guidelines.