Senior Social Media Strategy & Content Lead

Sperling Interactive; Salem (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Sperling Interactive is looking for a seasoned social media professional to lead strategy, content creation and community engagement for B2B and B2C brands. The role covers multiple offices, including Salem, Atlanta and Philadelphia, and involves collaborating with senior agency leaders and clients to drive measurable results.

The ideal candidate has deep experience in social media strategy, storytelling and analytics, with a proven ability to manage client relationships, present recommendations

Qualifications

• 6–8 years of social media, content or integrated communications experience.
• Strong understanding of social media strategy, community management, analytics and content development.
• Exceptional writing, editing and storytelling skills for multiple platforms and audiences.
• Experience managing client relationships and presenting recommendations to senior stakeholders.
• Experience using social media management and analytics tools to manage accounts.
• Ability to balance strategic thinking with hands‑on content creation and execution.
• Experience with paid social and influencer programs is a plus.

Responsibilities

• Develop and execute social media strategies aligned with client goals and business objectives.
• Manage community engagement across channels, fostering meaningful audience interactions and brand advocacy.
• Create and oversee engaging social media content, including platform-specific copy, content calendars, thought leadership and brand storytelling initiatives.
• Monitor social trends, audience insights and competitive activity to identify new opportunities for clients.
• Collaborate with account, creative, PR and digital teams to deliver integrated campaigns and social media content programs.
• Analyze performance, develop reporting and translate data into actionable recommendations.
• Present strategies, results and recommendations to clients and agency leadership.

Skills

Social strategy

Community management

Analytics

Content development

Client relationships

Presentation to leadership

Paid social / influencer

Tools

Sprout Social

Hootsuite

Platform analytics

Job description

Sperling Interactive is looking for a seasoned social media professional to lead strategy, content creation and community engagement for B2B and B2C brands. The role covers multiple offices, including Salem, Atlanta and Philadelphia, and involves collaborating with senior agency leaders and clients to drive measurable results.

The ideal candidate has deep experience in social media strategy, storytelling and analytics, with a proven ability to manage client relationships, present recommendations