Senior Manager, Social & Influencer Marketing

dentsu; Charlotte (NC); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability coverage

401k

Flexible PTO

15+ paid holidays

Paid sick leave

Paid parental leave

Job summary

MKTG Sports + Entertainment, part of dentsu, is seeking a Senior Manager to drive our Content team from Charlotte or NYC in a hybrid role. You will lead social strategy, influencer partnerships, and editorial content development with a client-first mindset.

Ideal candidates have 5–7 years in agencies, strong writing and presentation skills, and a pulse on sports/trends. You will collaborate across teams and deliver measurable results for high-profile brands.

Qualifications

• 5–7+ years in an agency environment.
• Experience developing and presenting social/influencer strategies.
• Experience identifying creators and negotiating partnerships.
• Experience building social and influencer strategies
• Ability to lead brainstorms and translate ideas into concepts
• Strong project management and multi-project juggling
• Excellent client-facing communication and collaboration
• Open to feedback and growth

Responsibilities

• Lead social strategy, editorial content development and influencer partnerships.
• Pitch and translate ideas into client-ready concepts.
• Manage influencer contracts and fees with the legal team.
• Analyze social data and deliver actionable insights for reports.
• Collaborate with cross-functional teams including creative and production.
• Maintain awareness of the sports and marketing industry

Skills

Social media fluency

Influencer partnerships

Project management

Client service

Creative ideation

Cross-functional collaboration

Analytics interpretation

Communication

Job description

Job Description

MKTG Sports + Entertainment is looking for an experienced Senior Manager to join our Content team. A great candidate has experience building and executing social and influencer campaigns, leading creative ideation and strategy, and delivering excellent client service. Ideally this candidate has a strong sports background and keeps up with the sports landscape. This is a hybrid role to be based within commutable distance to our NYC or Charlotte, NC offices.

About You

We are looking for candidates with a minimum of 5-7 years of experience in a similar, agency experience preferred. To be able to deliver this we need you to have the following attributes:

• Social media savvy, you have a pulse on what’s trending across the social, creator, and sports ecosystem.
• Engrained in culture and sports landscape, keep a pulse on news, trends, and key milestones.
• You know trending creators, what is happening in the sports conversation on social, and have an interest across a wide variety of sports/athletes.
• Experience writing decks, with an ability to develop and pitch a strategy in a way that is digestible for clients.
• Experience identifying creators and influencers for brand partnerships.
• Experience building social media and influener strategies.
• Experience leading brainstorms and translating ideas into strategic concepts for clients.
• Proactive with the ability to manage projects independently.
• Comfortable interfacing with clients and working with cross-functional teams, including creative and production.
• Ability to lead client calls, develop account POVs, confident providing real-time feedback and direction to clients.
• Ability to understand social analytics and turn data into actionable insights.
• Strong project‑management skills with the ability to juggle multiple projects.
• Detail-oriented and organized.
• Excellent communication and collaboration skills.
• Welcomes feedback as an opportunity to grow.

Key Responsibilities

This role will report to the VP, Social and Influencer Marketing, helping to lead our end-to-end process, with a focus on social strategy development, editorial content development, influencer partnership execution, and reporting.

• Support team across content workstreams - from deck writing, concept ideation, briefing to campaign management, copywriting and reporting.
• Recommend effective talent for influencer partnerships and develop content ideas that support influencer strategies.
• Support drafting influencer contracts (along with the internal legal team), negotiate fees and manage the influencer relationship from contracting through campaign wrap-up.
• Work with team to manage project timelines and ensure deliverables are met across social and influencer programs.
• Analyze social data and turn it into actionable insights as a key lead of our owned and influencer social reports.
• Partner with our sponsorship / consulting team to guide integrated social strategy and develop best practices.
• Inspire and drive innovative new social media approaches informed by current and emerging platforms / trends.
• Maintain strong awareness of the sports and marketing industry.

Perks

Not only will you be joining a multi-award-winning Agency with great culture, you will also have the unique opportunity to collaborate with colleagues from our other offices across the globe. There is a whole heap of benefits that come with the role- a flexible holiday package starting at 20 days, corporate discounts, commuter benefits, cell phone reimbursement and much more. Our benefit plans have your total well-being in mind, and we offer an extensive list you can choose from to suit your needs.

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

About MKTG Sports + Entertainment

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. Today, we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves.

MKTG S+E is a part of the broader dentsu Sports International network.

Working with us We're an agency born of fanatics…fans of sports (yes, even pickleball). Fans of music (we sing in the shower). Fans of data (we're proud nerds). Fans of art (from exhibitions to film). Fans of culture (this is huge). And that means we put it all in for what we love, truly understanding what fans need, want, feel, hate and love about the brands and properties we lead.

We're led by our core values which focus on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. We're a community where you are free to be you, where good work gets rewarded, and you are truly energized by the team around you. It's more than just 'warm & fuzzies' – happy humans are vital to our commercial success. And together, we make magic.

Inclusion and Diversity

We're proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

Additional Information

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen