Senior Manager, Social & Influencer Marketing

Global Sports Jobs Limited; Florida; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, vision & dental insurance

401k

Paid time off (PTO)

Paid holidays

Job summary

MKTG Sports + Entertainment is seeking an experienced manager to join its Content team and report to the VP, Social and Influencer Marketing. The role focuses on developing social strategy, editorial content, influencer partnerships, and reporting across campaigns while collaborating with creative, production and sponsorship teams.

The position requires leading decks, briefing, and campaign management, with strong client-facing skills and a keen eye for sports trends and new platforms.

Qualifications

• Minimum of 5–7 years of experience in a similar role.
• Strong understanding of social media, creators, and sports ecosystems.
• Experience writing decks and pitching strategies to clients.
• Experience identifying creators and influencers for brand partnerships.
• Proactive, able to manage projects independently.
• Excellent communication and collaboration skills.

Responsibilities

• Lead end-to-end social and influencer marketing processes and reporting.
• Recommend talent for influencer partnerships and develop content ideas.
• Support content workstreams from deck writing to campaign management.
• Draft influencer contracts with internal legal and manage relationships.
• Manage timelines and ensure deliverables across social programs.
• Turn social data into actionable insights for reports.
• Collaborate with sponsorship and consulting teams on strategy.
• Inspire innovative social media approaches and stay updated on trends.
• Maintain strong awareness of the sports and marketing industry.

Skills

Social media savvy

Trend awareness

Client communication

Account POVs

Project management

Creativity

Influencer partnerships

Data-driven insights

Job description

About the Role

MKTG Sports + Entertainment is seeking an experienced manager to join its Content team, reporting to the VP, Social and Influencer Marketing. The role helps lead an end-to-end social and influencer marketing process, with a focus on social strategy development, editorial content development, influencer partnership execution and reporting. The post-holder supports content workstreams from deck writing, concept ideation and briefing through to campaign management, copywriting and reporting, working with cross-functional teams including creative and production. The position also partners with the sponsorship and consulting team to guide integrated social strategy and develop best practices.

Key Responsibilities

• Report to the VP, Social and Influencer Marketing and help lead an end-to-end process focused on social strategy development, editorial content development, influencer partnership execution and reporting.
• Recommend effective talent for influencer partnerships and develop content ideas that support influencer strategies.
• Support the team across content workstreams, from deck writing, concept ideation and briefing through to campaign management, copywriting and reporting.
• Support the drafting of influencer contracts alongside the internal legal team, negotiate fees and manage the influencer relationship from contracting through to campaign wrap-up.
• Manage project timelines with the team and ensure deliverables are met across social and influencer programmes.
• Analyse social data and turn it into actionable insights as a key lead on owned and influencer social reports.
• Partner with the sponsorship and consulting team to guide integrated social strategy and develop best practices.
• Inspire and drive innovative new social media approaches informed by current and emerging platforms and trends.
• Maintain strong awareness of the sports and marketing industry.

Required Experience & Qualifications

• Minimum of 5–7 years of experience in a similar role.
• Social media savvy, with a pulse on what is trending across the social, creator and sports ecosystem.
• Engrained in culture and the sports landscape, keeping a pulse on news, trends and key milestones, knowing trending creators and what is happening in the sports conversation on social, with an interest across a wide variety of sports and athletes.
• Experience writing decks, with the ability to develop and pitch a strategy in a way that is digestible for clients.
• Experience identifying creators and influencers for brand partnerships.
• Experience building social media and influencer strategies.
• Experience leading brainstorms and translating ideas into strategic concepts for clients.
• Proactive, with the ability to manage projects independently.
• Comfortable interfacing with clients and working with cross-functional teams, including creative and production.
• Ability to lead client calls, develop account POVs and confidently provide real-time feedback and direction to clients.
• Ability to understand social analytics and turn data into actionable insights.
• Strong project-management skills with the ability to juggle multiple projects; detail-oriented and organised.
• Excellent communication and collaboration skills.
• Welcomes feedback as an opportunity to grow.

Preferred Skills

• Agency experience preferred.
• Ideally a strong sports background, keeping up with the sports landscape.

Workplace

Hybrid role based within commutable distance of the NYC or Charlotte, NC offices.

Employees who live within a commutable distance of a hub office — currently Chicago, metro Detroit, Los Angeles and New York City — are required and expected to work from the office three days per week (two days per week for those based in Los Angeles).

Dentsu may designate other hub offices at any time; those living outside a commutable range may be designated as remote, depending on the role and business needs.

Regardless of work location, employees are expected to be flexible in meeting the needs of the company and clients, which may include attendance in an office.

Salary

• Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law.
• The position is eligible for discretionary incentive compensation.

Benefits & Perks

• Medical, vision and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.
• Flexible holiday package starting at 20 days.
• Corporate discounts.
• Commuter benefits.
• Cell phone reimbursement.