Senior Manager, Social & Influencer Marketing

MKTG; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Flexible holiday package (20+ days)

Corporate discounts

Commuter benefits

Cell phone reimbursement

Job summary

MKTG Sports + Entertainment is seeking an experienced Senior Manager to join our Content team in a hybrid role, based near NYC or Charlotte. You’ll lead social and influencer campaigns, drive creative ideation and strategy, and deliver top-tier client service in a fast-paced sports and entertainment environment.

Ideal candidates have 5-7 years in a similar role, with a strong pulse on sports culture, creator partnerships, and data-driven insights to inform strategies.

Qualifications

• 5-7 years of experience in a similar, agency environment preferred.
• Ability to write decks and pitch strategies to clients.
• Experience identifying creators and influencers for partnerships.
• Experience leading social media and influencer strategies.
• Strong client-facing and cross-functional collaboration skills.

Responsibilities

• Lead end-to-end social strategy development and editorial content for campaigns.
• Support content workstreams from deck writing to briefing and campaign management.
• Recommend and negotiate influencer partnerships and manage relationships end-to-end.
• Collaborate with legal to draft influencer contracts and approvals.
• Manage multiple projects and timelines across social and influencer programs.
• Analyze social data and turn insights into actionable recommendations.
• Partner with sponsorship/consulting to guide integrated social strategies.
• Drive innovative social approaches aligned with current platforms and trends.
• Maintain awareness of the sports and marketing industry.

Skills

Social media

Influencer

Strategy

Client service

Project management

Communication

Cross-functional

Analytics

Sports knowledge

Job description

Job Description:

MKTG Sports + Entertainment is looking for an experienced Manager to join our Content team. A great candidate has experience building and executing social and influencer campaigns, supporting creative ideation and strategy, and delivering excellent client service. Ideally this candidate has a strong sports background and keeps up with the sports landscape.

Overview

MKTG Sports + Entertainment is looking for an experienced Senior Manager to join our Content team. A great candidate has experience building and executing social and influencer campaigns, leading creative ideation and strategy, and delivering excellent client service. Ideally this candidate has a strong sports background and keeps up with the sports landscape.

This is a hybrid role to be based within commutable distance to our NYC or Charlotte, NC offices.

About You

We are looking for candidates with a minimum of 5-7 years of experience in a similar, agency experience preferred. To be able to deliver this we need you to have the following attributes:

• Social media savvy, you have a pulse on what’s trending across the social, creator, and sports ecosystem.
• Engrained in culture and sports landscape, keep a pulse on news, trends, and key milestones. You know trending creators, what is happening in the sports conversation on social, and have an interest across a wide variety of sports/athletes.
• Experience writing decks, with an ability to develop and pitch a strategy in a way that is digestible for clients.
• Experience identifying creators and influencers for brand partnerships.
• Experience building social media and influener strategies.
• Experience leading brainstorms and translating ideas into strategic concepts for clients.
• Proactive with the ability to manage projects independently.
• Comfortable interfacing with clients and working with cross-functional teams, including creative and production.
• Ability to lead client calls, develop account POVs, confident providing real-time feedback and direction to clients.
• Ability to understand social analytics and turn data into actionable insights.
• Strong project-management skills with the ability to juggle multiple projects. Detail-oriented and organized.
• Excellent communication and collaboration skills.
• Welcomes feedback as an opportunity to grow.

Key Responsibilities

• This role will report to the VP, Social and Influencer Marketing, helping to lead our end-to-end process, with a focus on social strategy development, editorial content development, influencer partnership execution, and reporting
• Support team across content workstreams – from deck writing, concept ideation, briefing to campaign management, copywriting and reporting
• Recommend effective talent for influencer partnerships and develop content ideas that support influencer strategies
• Support drafting influencer contracts (along with the internal legal team), negotiate fees and manage the influencer relationship from contracting through campaign wrap-up
• Work with team to manage project timelines and ensure deliverables are met across social and influencer programs
• Analyze social data and turn it into actionable insights as a key lead of our owned and influencer social reports
• Partner with our sponsorship / consulting team to guide integrated social strategy and develop best practices
• Inspire and drive innovative new social media approaches informed by current and emerging platforms / trends
• Maintain strong awareness of the sports and marketing industry.

The Perks

Not only will you be joining a multi-award-winning Agency with great culture, you will also have the unique opportunity to collaborate with colleagues from our other offices across the globe. There is a whole heap of benefits that come with the role- a flexible holiday package starting at 20 days, corporate discounts, commuter benefits, cell phone reimbursement and much more. Our benefit plans have your total well-being in mind, and we offer an extensive list you can choose from to suit your needs.

About MKTG Sports + Entertainment

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands.

Today, we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves.MKTG S+E is a part of the broader dentsu Sports International network.

Working with us

We’re an agency born of fanatics...fans of sports (yes, even pickleball).

Fans of music (we sing in the shower).

Fans of data (we’re proud nerds).

Fans of art (from exhibitions to film).

Fans of culture (this is huge). And that means we put it all in for what we love, truly understanding what fans need, want, feel, hate and love about the brands and properties we lead.

We’re led by our core values which focus on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients.

We’re a community where you are free to be you, where good work gets rewarded, and you are truly energized by the team around you. It’s more than just ‘warm & fuzzies’ – happy humans are vital to our commercial success. And together, we make magic.

Inclusion and Diversity

We’re proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual base salary range for this position is $85,000 - $100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permittedby law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Short-term and long-term disability insurance,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.