Senior Manager, Remote Commercial Enablement & GTM

WCG Clinical, Inc.; Richmond (VA); Remote; USD 82,000 - 128,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match

Flexible spending accounts

Employee assistance programs

Work-life balance tools

Referral bonuses

Tuition reimbursement

On-the-job training

Certification assistance

Continuing education support

Paid holidays

Vacation

Sick time

Career development opportunities

Job summary

WCG Clinical, Inc. is seeking a Senior Manager of Commercial Enablement to drive the revenue motion by equipping sales with training, tools, and scalable processes.

You will work with Product Marketing and cross-functional teams to align messaging, enablement, and field readiness across the organization. The role emphasizes field adoption, performance insights, and collaboration with GTM leaders to accelerate wins in a remote US setting.

Qualifications

• 5+ years of experience in Sales Enablement, Commercial Excellence, Product Marketing, or related roles.
• Experience collaborating with Sales, Go-to-Market, and Product Marketing teams in life sciences B2B environments, preferably with clinical research experience.
• Proven ability to manage cross-functional collaboration and deliver programs in matrixed organization.
• Excellent communication, change management, analytical, facilitation, and storytelling skills.
• Prior experience using revenue enablement tools, such as HighSpot, Dock, Gong, Jiminny, Avoma.

Responsibilities

• Develop and manage the enablement roadmap and operationalize GTM plans to drive consistent execution, adoption, and performance across the field.
• Partner with commercial and GTM leaders to identify execution gaps and determine a prioritization process for balancing planned initiatives with emerging field requirements.
• Ensure enablement programs and resources reflect approved positioning, commercial processes, role requirements, and market priorities.
• Design and deliver role-relevant programs, workshops, and assessment that accelerates GTM readiness and field application.
• Ensure new-hire onboarding curriculums are up to date with the latest offerings and narratives to accelerate ramp time.
• Develop learning resources, sales playbooks, and process guidelines that support consistent execution.
• Leverage enablement and AI tools to enhance content, seller workflows, and scalable tools.
• Act as an expert user of Dock and Gong to improve access to information and customer-facing workflows.
• Equip leadership with coaching guidance and performance insights to reinforce narratives and skills.
• Enable field teams to apply value narratives, sales plays, and processes in buyer interactions.
• Monitor usage of enablement tools and sales performance, providing insights and recommendations.
• Drive field team communication and reinforce key initiatives to drive adoption.
• Establish feedback loops to bring field questions and challenges to Product Marketing and leadership.
• Partner with Product Marketing on GTM readiness and product launches, campaigns, and pricing activations.
• Translate positioning and insights into field-ready programs and resources.
• Ensure messaging and enablement are aligned for consistent deals.

Skills

Sales Enablement

Commercial Excellence

Product Marketing

Cross-functional Collaboration

Storytelling

Analytical Skills

Education

Bachelor's degree

Tools

HighSpot

Dock

Gong

Jiminny

Avoma

Job description

WCG Clinical, Inc. is seeking a Senior Manager of Commercial Enablement to drive the revenue motion by equipping sales with training, tools, and scalable processes.

You will work with Product Marketing and cross-functional teams to align messaging, enablement, and field readiness across the organization. The role emphasizes field adoption, performance insights, and collaboration with GTM leaders to accelerate wins in a remote US setting.