Product Marketing Manager: GTM Launch & Messaging (Remote)

WCG Clinical, Inc.; San Juan (PR); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) match

Flexible spending accounts

Employee assistance

Work-life balance tools

Tuition reimbursement

Certification assistance

Continuing education

Paid holidays

Vacation

Sick time

Career development

One WCG culture

Job summary

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement across priority solutions.

You will collaborate with product, sales, and demand generation teams to ensure our solutions are clearly represented in campaigns and training. The role emphasizes execution excellence, strong product marketing fundamentals, and the ability to influence senior sales leaders.

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field required. Graduate degree preferred.
• 4–7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in life sciences or healthcare technology strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account planning.
• Strong facilitation skills.

Responsibilities

• Support market definitions, buyer personas, and messaging frameworks.
• Gather customer, market, and competitive insights for positioning.
• Support product launches with Go-to-Market and Sales Enablement teams.
• Create sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content for campaigns and thought leadership.
• Collaborate with Product, Sales, and Marketing to ensure consistent narratives.
• Analyze funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned.

Skills

Product Marketing

Go-to-Market

Sales Enablement

Cross-functional

Analytics

Account Planning

Life Sciences

Education

Bachelor's degree

Graduate degree

Job description

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement across priority solutions.

You will collaborate with product, sales, and demand generation teams to ensure our solutions are clearly represented in campaigns and training. The role emphasizes execution excellence, strong product marketing fundamentals, and the ability to influence senior sales leaders.