Senior Manager, Regional Marketing

Allstartoday; Chicago (IL); Remote; USD 80,000 - 120,000; Full time

Job summary

Allstartoday is seeking a Senior Regional Marketing Manager to lead marketing strategies for a group of brands. This remote role requires strong analytical skills and the ability to influence local teams while managing marketing performance and budgets. Join a fast-growing company and make a significant impact on regional marketing efforts.

Benefits

Medical, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off & Holidays

Company-Paid Life Insurance

Short-Term & Long-Term Disability

Career Growth Opportunities

Supportive, Team-Oriented Culture

Qualifications

• 3-5 years of experience in marketing, marketing analytics, consulting, or related roles.
• Proven experience interpreting data to guide marketing decisions.
• Strong understanding of digital marketing strategy.

Responsibilities

• Develop and execute regional marketing strategies aligned with company goals.
• Analyze marketing performance data across channels and brands.
• Act as the primary marketing contact for your region.

Skills

Marketing Analytics

Communication

Data Interpretation

Digital Marketing Strategy

Education

Bachelor's degree in marketing, business, or a related field

Tools

Power BI

Excel

Job description

Sr. Marketing Manager, Regional Marketing
Remote, with travel to supported businesses 1-2x per quarter

Join a National Leader Driving the Future of Home Services Marketing

At Allstar Services, we're redefining the roofing and exterior remodeling industry through a growing network of high-performing brands across the U.S. Backed by Morgan Stanley Capital Partners, our portfolio spans coast-to-coast, and we're just getting started. If you're a strategic marketer with strong analytical chops and the desire to make an immediate impact, this is your opportunity to help shape the future of localized marketing at scale.

About the Role

We're looking for a data-driven, collaborative Senior Regional Marketing Manager to lead regional marketing strategy and performance for a group of Allstar brands. This role blends marketing analytics, team influence, and hands-on execution to ensure brand growth and alignment with national objectives.

You'll serve as the go-to marketing expert for your region-translating insights into action, influencing local teams, and partnering cross-functionally to maximize impact.

What You'll Do

Strategy & Execution

• Develop and execute regional marketing strategies aligned with company-wide goals and tailored to local market needs.

• Partner with local GMs and business leaders to build and implement full-funnel marketing plans that drive lead generation, customer acquisition, and brand awareness.

• Identify and prioritize opportunities for growth across brands using data and market insights.

Analytics & Performance Optimization

• Analyze marketing performance data across channels and brands using Power BI, Excel, and other tools.

• Provide actionable insights to improve ROI and campaign effectiveness.

• Deliver regular reporting to both local leadership and the central marketing team.

Team Leadership & Collaboration

• Act as the primary marketing contact for your region, building strong partnerships with local and corporate stakeholders.

• Lead monthly regional marketing calls to drive collaboration, share wins, and troubleshoot challenges.

• Coach and guide local teams on marketing best practices, tools, and strategy execution.

Budget Management

• Oversee and advise on local marketing spend, ensuring resources are effectively allocated to drive results.

• Track marketing ROI and make recommendations for budget optimization.

What You Bring

• 3-5 years of experience in marketing, marketing analytics, consulting, or related roles.

• Proven experience interpreting data to guide marketing decisions-especially using Power BI and Excel.

• Strong understanding of digital marketing strategy (SEO, PPC, CRM, email marketing a plus).

• Experience building and leading multi-channel campaigns across regional or local teams.

• Excellent communication and relationship-building skills.

• A proactive, organized mindset with the ability to thrive in a fast-paced, growing environment.

• Bachelor's degree in marketing, business, or a related field.

Experience in home services, franchising, or other B2C industries is a bonus-but not required.

Why Join Allstar Services?

We're not just growing-we're scaling smart and fast. At Allstar, you'll work in a high-energy environment that values innovation, autonomy, and results. This is your chance to:

• Work with a collaborative national marketing team

• See your ideas implemented quickly

• Travel to regional brands you support

• Make a real impact on a growing portfolio of businesses

At Allstar Services, we believe in taking care of our team so they can take care of the business. As part of our commitment to supporting our employees, we offer a comprehensive benefits package, including:

• Medical, Dental & Vision Insurance - Multiple plan options to fit your needs

• 401(k) with Company Match - Invest in your future with confidence

• Paid Time Off & Holidays - Generous PTO and paid holidays to recharge

• Company-Paid Life Insurance - Peace of mind for you and your loved ones

• Short-Term & Long-Term Disability - Income protection when you need it most

• Career Growth Opportunities - Be part of a fast-growing national network

• Supportive, Team-Oriented Culture - Collaboration and innovation are at our core

About Us

At Allstar Services, we're redefining the roofing and exterior remodeling industry with fast-paced growth and high-impact opportunities. Backed by Morgan Stanley Capital Partners, we operate a national portfolio of top-performing residential and commercial roofing companies, delivering best-in-class solutions to homeowners and businesses across the U.S.

We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you can gain valuable experience in a dynamic industry.

If you're ready to be part of an industry leader making waves across the country, this is your chance to jump in and make an impact.

Visit allstarservicesnow.com to view our growing list of brands.
️ Allstar Home Services is an equal opportunity employer.

Allstar Home Services seeks to safeguard its employees, customers, and others while conducting company business. Following a conditional offer of employment, all applicants who are offered employment with Allstar will be subject to a background investigation. Offers of employment are contingent on the successful completion of a background investigation and motor vehicle report conducted in accordance with Company policies and all applicable laws. Information obtained from a background investigation will be considered for employment purposes as permitted by federal and state law and in accordance with Allstar Services' Equal Employment Opportunity Policy.