Senior Field Marketing Manager

DevRev; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

DevRev is seeking a Senior Field Marketing Manager to join their AMER Marketing team. This remote role involves driving pipeline generation through strategic demand generation programs and collaboration with the Enterprise Sales team. The ideal candidate will have extensive experience in field marketing and a proven ability to execute successful campaigns.

Qualifications

• 5+ years of experience in Field Marketing, Demand Generation, or ABM.
• Strong track record of executing successful marketing programs.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Collaborate with sales leadership to design impactful marketing programs.
• Develop and execute multi-channel demand generation campaigns.
• Manage participation in third-party conferences and industry events.

Skills

Project Management

Demand Generation

Collaboration

Communication

Tools

Google Workspace

Salesforce

HubSpot

Marketo

Eloqua

Job description

DevRev’s AgentOS, purpose-built for SaaS companies, comprises three modern CRM apps for support, product, and growth teams. It connects end users, sellers, support, product people, and developers, reducing 9 business apps and converging 6 teams onto a common platform.

Unlike horizontal CRMs, DevRev takes a blank canvas approach to collaboration, AI, and analytics, enabling SaaS companies to increase product velocity and reduce customer churn. DevRev is used by thousands of companies seeking low latency analytics and customizable LLMs to thrive in this era of GenAI.

Headquartered in Palo Alto, California, DevRev has offices in seven global locations. We have raised $100 million in funding from investors like Khosla Ventures and Mayfield at a $1.1 billion valuation. We are honored to be named on the Forbes 2024 list of America’s Best Startup Employers. Founded in October 2020 by Dheeraj Pandey, former co-founder and CEO of Nutanix, and Manoj Agarwal, former SVP of Engineering at Nutanix, DevRev continues to push the boundaries of innovation, helping thousands of companies thrive in the rapidly evolving AI-driven SaaS landscape.

Senior Field Marketing Manager

Job Description

DevRev seeks a forward-thinking, passionate Field Marketing Manager to join our AMER Marketing team. This role can be based anywhere in the U.S., preferably in Austin or Atlanta, reporting to the Head of Field Marketing. The person will partner with our Enterprise Sales team across North America to develop, manage, execute, and track strategic demand generation programs aimed at driving pipeline growth for both current and new customers.

Responsibilities:

• Collaborate with Enterprise Sales and Customer Success Leadership to design, plan, execute, and measure impactful marketing programs that boost pipeline and revenue.
• Develop and implement multi-channel demand generation campaigns targeting enterprise accounts.
• Plan and execute DevRev-hosted events such as executive roundtables, workshops, and meetups to foster customer expansion and uncover new opportunities.
• Manage DevRev’s participation in third-party conferences, industry events, and dinners, ensuring effective follow-up and ROI measurement.
• Partner with creative teams and external vendors to design direct mail and ABM campaigns that generate pipeline.
• Use contact acquisition tools and marketing strategies to maximize event attendance and engagement.
• Manage a quarterly marketing budget.
• Share best practices and collaborate with other teams to improve program efficiency and innovation.
• Utilize systems and tools to analyze pipeline performance and optimize marketing efforts.

Requirements:

• Proven ability to manage multiple projects in a fast-paced environment.
• Self-motivated, results-oriented marketer comfortable in dynamic settings.
• 5+ years in Field Marketing, Demand Generation, or ABM, with successful experience in events, direct mail, and digital campaigns.
• Experience with Google Workspace, Salesforce, and marketing automation platforms (e.g., HubSpot, Marketo, Eloqua).
• Decisive, agile, and able to shift between strategy and execution seamlessly.
• Strong skills in influence and collaboration with cross-functional teams including sales and customer success.
• Excellent communication skills to articulate plans, event details, and results clearly.
• Willingness to travel for regional and national events, approximately 30% of the time.

Location: Remote (Anywhere in the U.S.)

Culture

Our culture is built on being hungry, humble, honest, and acting with heart. Our vision is to create the earth’s most customer-centric companies, leveraging design, data engineering, and AI to empower engineers to serve their customers.

That’s DevRev!