Senior Field Marketing Manager

Vonage; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Join a leading cloud communications company as a Senior Field Marketing Manager, where you will drive regional marketing strategies and collaborate closely with sales teams to enhance customer acquisition and growth. This role involves developing targeted marketing plans, organizing events, and utilizing ABM tools to engage key accounts. You will be instrumental in shaping the marketing approach within the Apps Business Unit, ensuring alignment with sales priorities and market conditions.

Qualifications

• Expertise in field marketing, partner marketing, ABM, and pipeline generation.
• Extensive marketing experience in SaaS B2B or high-tech environments.

Responsibilities

• Develop regional marketing strategies aligned with sales goals.
• Organize c-level roundtables and regional trade shows.
• Drive local content syndication and integrated marketing campaigns.

Skills

Field Marketing

Partner Marketing

ABM

Project Management

Data-Driven

Education

Bachelor's in Marketing

Bachelor's in Business

Tools

6Sense

Job description

Join Vonage and help us innovate cloud communications for businesses worldwide!

Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's fully programmable unified communications, contact center and conversational commerce applications enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements. We live by our Vonage Values - Accountability, Trust, Collaboration, and Excellence.

Why this role matters;

As a Senior Field Marketing Manager, in the Apps Business Unit, you will own the regional marketing strategy and execute planned activities to support sales efforts to drive customer acquisition and growth objectives.

You will create and execute regional & local marketing strategies, plans, GTM product launches, and program calendars (Direct, indirect, partner marketing, ABM, roundtables, c-level networking, regional trade shows,) that are aligned with sales priorities and goals. You will understand local market conditions, readiness, opportunities, solution relevancy, market share, competitors, and trends for planning.

You will also have a deep understanding of ABM, utilizing ABM orchestration tools, to increase engagements and open doors in a highly targeted set of accounts. This role will work closely with regional sales leaders and reps, partner sales, product marketing and corporate marketing teams to drive pipeline and revenue.

What you will do;

• Develop regional plans in conjunction with regional sales leaders to align with sales priorities and goals
• You will work closely with sales, using tools like 6Sense, to develop a highly targeted account list to execute ABM tactics against and support opportunity development
• Organize c-level roundtables, experience and networking events to break into, engage or go wider in these ABM accounts
• Organize and drive webinars focused on regional product and solution prioritization
• Drive local content syndication focused on positioning us as a thought leader and building credibility within in this targeted audience
• Organize and run regional trade shows, where it supports reaching our ABM accounts
• Drive direct marketing for account door openers, prospecting, nurturing, account navigation, opportunity development, deal support, etc
• Work with 1-2-1 meeting vendors to drive meeting in these ABM accounts
• Innovate and test new ideas on reaching and engaging your regional ABM accounts
• Collaborate with Product Marketing and Content to build content for events, webinars, emails and content syndication
• Support integrated marketing campaigns at a regional level
• Partner internally across the sales, & marketing organizations to source leads & accounts, and support deal closing, opportunity development and acceleration
• Track and forecast performance in your regions and keep planning documents up-to-date
• Manage budgets, marketing resources, vendors, and agencies
• The role will require a small amount of travel, primarily within the US

What you will bring;

• Expertise in field marketing, partner marketing, ABM, events, localized campaigns, and pipeline generation.
• Extensive marketing experience in SaaS B2B, software, or high-tech environments, with a Bachelor's in Marketing or Business.
• Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships.
• Strategic thinker with a data-driven, metrics-focused, results-oriented approach.
• Proficient in ABM orchestration tools like 6Sense and integrated marketing capabilities.
• Strong project management skills, adaptability to fast-changing environments, and dedication to excellence.
• Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence.
• High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals.

#LI-RV1

There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.

Who we are:

Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.