Senior Manager, Programmatic & Digital Media Strategy

Icon Media Direct; Los Angeles (CA); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Hybrid work schedule (2 days in office

Job summary

Icon Media Direct, a Sherman Oaks-based brand response media agency, seeks an experienced digital media leader to drive programmatic campaigns across CTV, OLV, display, audio and DOOH. You will lead a team, optimize performance, respond to RFPs, and partner with analytics to deliver actionable insights.

Hybrid work with in-office days is available for this role. The ideal candidate has 6+ years in programmatic media buying, 2-4 years of people management, and deep knowledge of CM360, GA4, and

Qualifications

• Four-year college degree; Marketing preferred.
• Expert knowledge of programmatic platforms including Amazon DSP, Viant, Trade Desk.
• Experience with CM360 and GA4.
• 6+ years in programmatic media buying.
• 2-4 years of people management.

Responsibilities

• Direct and manage daily workflow of digital team and campaigns, including proposal development, pixel implementation, activation and maintenance.
• Interface with agency teams to respond to RFPs, build strategic plans, communicate offerings, and deliver new solutions.
• Own development of strategic proposals across CTV, OLV, Display, Audio and DOOH.
• Lead measurement strategy including attribution, testing, conversion tracking, and audience insights.
• Present performance findings and recommendations to clients and internal stakeholders.
• Identify growth opportunities across CTV, digital video, paid media, and emerging platforms.

Skills

Programmatic platforms

CTV campaigns

People management

Campaign optimization

Analytics & measurement

Education

Bachelor's degree

Tools

CM360

GA4

Amazon DSP

Viant

Trade Desk

Job description

Icon Media Direct, a Sherman Oaks-based brand response media agency, seeks an experienced digital media leader to drive programmatic campaigns across CTV, OLV, display, audio and DOOH. You will lead a team, optimize performance, respond to RFPs, and partner with analytics to deliver actionable insights.

Hybrid work with in-office days is available for this role. The ideal candidate has 6+ years in programmatic media buying, 2-4 years of people management, and deep knowledge of CM360, GA4, and