Associate Director, Programmatic & Direct Media

Code3; United States; On-site; USD 113,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement program

Flexible Time Off

Recharge Days

DEIB commitment

Job summary

Code3 is seeking an Associate Director, Programmatic & Direct Media in the United States. You will lead across CTV, OLV, display and other formats, owning strategy, activation and performance analytics.

This hands-on, client-facing role requires deep DSP proficiency and the ability to translate data into actionable recommendations. You will mentor junior teammates, collaborate with cross-functional teams, and drive growth for a portfolio of clients including Fortune 500 brands.

Qualifications

• 6+ years of experience developing and activating programmatic media strategies.
• Hands-on experience with DSPs such as The Trade Desk, DV360 and StackAdapt.
• Experience across CTV, OLV, display and programmatic channels including PMP, Preferred Deals and direct publisher buys.
• Strong understanding of the programmatic ecosystem incl. DSPs, SSPs, data providers and verification partners.
• Experience developing audience strategies leveraging first-party data, contextual targeting and modeled audiences.
• Strong media planning, measurement and analytical skills with the ability to translate performance into strategic recommendations.
• Proven client-facing experience with the ability to simplify complex media concepts and act as a trusted advisor.
• Experience building media partner relationships and contributing to new business pitches; platform certifications are a plus.

Responsibilities

• Define and own programmatic and direct media strategy across your portfolio, spanning CTV, OLV, display, native, audio, DOOH and emerging formats.
• Lead strategy and activation across DSPs including StackAdapt, DV360, The Trade Desk and others, with hands-on setup, pacing, optimization, QA and troubleshooting.
• Develop buying and audience strategies across open exchange, PMP, Preferred Deals, Programmatic Guaranteed and direct IO opportunities.
• Own media planning and performance best practices across forecasting, budgeting, reach and frequency, learning agendas, optimization and analysis.
• Cultivate strategic relationships with publishers, platforms and media partners, leading RFPs and evaluating opportunities.
• Identify and test new partners, formats, technologies, automation and AI applications to improve client strategies.
• Partner with Client Partnerships, Creative, Growth and Analytics to connect media strategy with broader client objectives.
• Be a storyteller and trusted client advisor, translating data into clear recommendations.

Skills

Programmatic strategy

DSP platforms

Client-facing

Data-driven

Media planning

Tools

The Trade Desk

DV360

StackAdapt

Job description

Code3 is seeking an Associate Director, Programmatic & Direct Media in the United States. You will lead across CTV, OLV, display and other formats, owning strategy, activation and performance analytics.

This hands-on, client-facing role requires deep DSP proficiency and the ability to translate data into actionable recommendations. You will mentor junior teammates, collaborate with cross-functional teams, and drive growth for a portfolio of clients including Fortune 500 brands.