Director of OOH Strategy & Growth

Omnicom Media; Los Angeles (CA); On-site; USD 180,000 - 220,000; Full time

Job summary

Omnicom Media in Los Angeles seeks a senior leader for OOH strategy and buying. The role requires steering large client programs, guiding teams to profitability, and shaping innovative OOH approaches to meet business objectives.

The ideal candidate has 13+ years at a media agency or client side focusing on OOH, with 5+ years leading teams, strong analytics, and excellent storytelling to executives. Expect in-office collaboration and cross-functional partnership.

Qualifications

• 13+ years experience at a media agency, client, leading OOH or strategy with a focus on OOH.
• 5+ years leading and developing a strong and productive team.
• Strategic mindset, always looking to what's new and next and willing to take appropriate risks to challenge the status quo.
• Strong leader who can demonstrate analytic skills, problem solving, and independent decision making.
• Ability to clearly explain complex ideas to multiple audiences and respond to questions.
• Familiarity with industry standards in audience measurement.
• Knowledge and experience buying top 20 DMAs.

Responsibilities

• Foster deep rooted understanding and maintain accountability and ownership of forecasting process.
• Guide accounts to profitability and stability through organic growth and new revenue streams.
• Identify net new opportunities to leverage OOH in a unique fashion to deliver on client business objectives.
• Define scope of work and accompanying compensation.
• Exhibit solid communication and deck building skills to tell a story with a clear narrative.
• Capable of presenting complex strategic approaches to executive level clients.
• Engage with clients to build a strong understanding of their needs and how to evolve the team offering to meet them.
• Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop OOH approaches to meet those objectives.
• Foster trust quickly with clients and partner agencies to provide for the collaboration true integration requires.
• Evaluate vendors across the OOH ecosystem for client needs or as they approach clients.
• Strong and thoughtful negotiation skills.

Skills

OOH Strategy

Team Leadership

Analytic Skills

Communication

Audience Measurement

Job description

Omnicom Media in Los Angeles seeks a senior leader for OOH strategy and buying. The role requires steering large client programs, guiding teams to profitability, and shaping innovative OOH approaches to meet business objectives.

The ideal candidate has 13+ years at a media agency or client side focusing on OOH, with 5+ years leading teams, strong analytics, and excellent storytelling to executives. Expect in-office collaboration and cross-functional partnership.