Senior Manager, Product Marketing & Growth (Remote)

RethinkFirst; Hawaii; Remote; USD 140,000 - 190,000; Full time

Job summary

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies with cross-functional partners.

You will coach a team of product marketers, set priorities, and drive adoption, revenue growth, and market share through data-driven storytelling and compelling proofs points for campaigns

Qualifications

• 8+ years in product marketing, GTM, or similar in B2B SaaS.
• 3+ years leading teams and mentoring product marketers.
• Experience with pricing, packaging, and market sizing (TAM/SAM/SOM).

Responsibilities

• Own product marketing strategy and execution for designated lines.
• Define market and commercial strategy and messaging.
• Develop ICPs, segmentation, and competitive intelligence.
• Collaborate with Product, Sales, CS, Finance, and Marketing.
• Track adoption and performance metrics and adjust plans.
• Equip sales with narratives and tools.

Skills

Team leadership

Product marketing

Go-to-market strategy

Pricing & packaging

Market research

Job description

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead a team and own product marketing for key lines of business. You will translate customer, market, product, and performance insights into positioning, pricing, packaging, and go-to-market strategies with cross-functional partners.

You will coach a team of product marketers, set priorities, and drive adoption, revenue growth, and market share through data-driven storytelling and compelling proofs points for campaigns