Senior Leader, Player & Agent Communications

PGA TOUR, Inc.; Ponte Vedra Beach (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

PGA TOUR, Inc. is seeking an experienced communications professional to manage year-round media relations for players and agents. You will collaborate with the Publicity team to fulfill media requests, identify outlets, and support player storytelling and brand objectives.

You will also oversee scheduling, media day initiatives, and cross-team communications, while maintaining CRM data and reporting. The role requires travel, evenings, and weekend availability as needed.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 7+ years in communications, public relations, or media relations, with golf tournament communications, sports event management and athlete relations preferred.
• Proficient in Word, Excel, PowerPoint, Outlook; familiar with CMS, digital publishing, and social media.
• Strong organizational, time management and multitasking with meticulous attention to detail.
• Exceptional written and verbal communication; writing, editing, content creation, pitching, and public speaking.
• Ability to tailor messaging for diverse audiences and platforms.
• Proven ability to communicate across departments in a matrixed organization.
• Willing to respond to inquiries from players, agents, and media evenings/weekends.
• Polished professional image; able to work in a team and independently.
• Willingness to travel and work flexible hours including evenings/weekends.
• Ability to operate golf carts and other shuttle carts in tournament operations.

Responsibilities

• Build and maintain relationships with agents and players for year‑round media and communications support.
• Provide media opportunities to build player profiles and offer PR or crisis communications support.
• Collaborate with Publicity team to execute inbound media requests and identify outlets for player storytelling.
• Oversee Player Opportunities and Scheduling with PGA TOUR media officials; prioritize requests and determine strategy.
• Serve as booking point of contact for internal teams and external partners; lead carwash and content captures.
• Manage PGA TOUR Media Day project to provide access to media partners for promotional assets.
• Facilitate New Member Orientation, support Agent Certification and attend first-time winner meetings.
• Represent Communications Team in weekly Player Partnership meetings and oversee partner communications reporting.
• Track player requests and update CRM; analyze trends in declines or opportunities.
• Manage Fan Focus Index and move players toward higher fan engagement.
• Support Content efforts by developing ideas and coordinating player involvement on-site.
• Create and maintain Notable Quotes document for Communications Team.
• Share content wins and KPIs with media partners and agents.

Skills

Communication skills

Public relations

Media relations

Event management

Content creation

Writing and editing

Interpersonal skills

Cross-department collaboration

Travel readiness

Public speaking

Time management

Teamwork

Education

Bachelor’s degree in communications, journalism, public relations, or related field

Advanced degree preferred

Tools

Microsoft Office Suite

Content Management Systems

Digital publishing tools

Social media platforms

Job description

PGA TOUR, Inc. is seeking an experienced communications professional to manage year-round media relations for players and agents. You will collaborate with the Publicity team to fulfill media requests, identify outlets, and support player storytelling and brand objectives.

You will also oversee scheduling, media day initiatives, and cross-team communications, while maintaining CRM data and reporting. The role requires travel, evenings, and weekend availability as needed.