Senior Manager, Performance Marketing- Mobile and Operations

Housecall Pro; United States; On-site; USD 123,000 - 154,000; Full time

Job summary

A leading company is seeking a Senior Manager for Performance Marketing focusing on mobile and operations. This role involves leading a team to drive app growth, optimize user journeys, and enhance marketing strategies. The ideal candidate will have extensive experience in growth marketing and mobile platforms, fostering a culture of innovation and collaboration.

Benefits

Medical, dental, vision insurance

401(k)

Paid holidays

Flexible paid time off

Equity in a rapidly growing startup

Monthly tech reimbursements

Qualifications

• 8+ years in growth marketing or marketing operations.
• 2+ years of people leadership experience.
• Proven success in scaling mobile user acquisition.

Responsibilities

• Lead mobile marketing strategy across paid and organic channels.
• Oversee technology platforms related to mobile app.
• Develop A/B testing strategies for app store optimization.

Skills

Analytical

Strategic Thinking

Cross-functional Communication

Education

Bachelor’s degree in Marketing

Tools

Adjust

Google Ads

Apple Search Ads

META Ads

Job description

Senior Manager, Performance Marketing- Mobile and Operations

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Senior Manager, Performance Marketing- Mobile and Operations

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Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from
  
  

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from
  
  

Role Overview

As the Senior Manager, Performance Marketing Operations, you lead a team at the nexus of mobile marketing performance and marketing operational excellence. You bring together a deep understanding of mobile growth strategies and create scalable systems that accelerate acquisition, engagement, and retention. You are responsible for driving mobile app growth across performance channels. You work to optimize app flows related to onboarding, feature adoption, and upsells.

You combine strategic thinking with executional precision, partnering with Product, Engineering, and Marketing teams to improve user journeys, unify systems, and unlock insights.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What You Do Each Day

• Lead mobile marketing strategy across paid and organic channels to drive app installs, activations, and long-term retention
• Oversee technology platforms related to mobile app (i.e. Adjust, Branch) and drive strategic usage to support growth objectives
• Develop and execute A/B testing strategies for app store optimization, onboarding flows, and in-app messaging
• Conduct competitive intelligence research and market analysis to inform acquisition strategies and product alignment
• Manage cross-functional collaboration between growth marketing, product, and data teams to ensure cohesive mobile experiences
• Define and implement scalable operational processes for campaign execution, measurement, and reporting
• Establish KPIs and build dashboards to monitor app performance, tech stack utilization, and marketing impact
• Coach and mentor team members, fostering a culture of experimentation, learning, and results-driven collaboration
  
  

Qualifications

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations, with at least 2+ years of people leadership experience
• Proven success scaling mobile user acquisition and engagement through paid channels and lifecycle campaigns
• Expertise in marketing and mobile tech platforms (Adjust, Google Ads, Apple Search Ads, META Ads, etc)
• Strong analytical capabilities and experience with performance reporting and competitive analysis
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
  
  

What Will Help You Succeed

• Strategic thinker with the ability to translate complex challenges into actionable plans
• Excellent cross-functional communicator and collaborator
• Comfortable navigating ambiguity and driving clarity in high-growth environments
• Passionate about technology, experimentation, and driving measurable impact
• Demonstrated leadership in coaching and developing team members
  
  

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $123,000-$154,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Software Development

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