Senior Manager, Paid Social Marketing (Creative Growth)

Analyte Health, Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

401(k)

Paid Time Off

Paid Holidays

Maternity & Paternity Benefits

Flexible Schedule

Tech-focused environment

Job summary

Analyte Health, Inc. is seeking a Senior Manager of Paid Social Marketing to own paid social acquisition and revenue growth across HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs.

You will lead strategy, execution, and optimization on Meta and TikTok, with Reddit, Snapchat, YouTube, Shorts, and Pinterest as test surfaces. The role emphasizes creative-forward performance; you will build the creative engine with in-house design teams and partners, while ensuring

Qualifications

• 5–8 years in performance-oriented paid social with hands-on ownership of meaningful budgets on Meta and TikTok for B2C, DTC, or e-commerce brands.
• Experience with briefing and shipping high volumes of creative with in-house designers, agencies, freelancers, and creators.
• Experience with organic social and community management, including moderation in sensitive topic areas.
• Strong analytical ability including LTV analysis, marginal ROAS, incrementality, and test design.

Responsibilities

• Own paid social creative pipeline end to end, from insight to production and post-mortem with monthly targets.
• Write sharp, insight-led briefs for partners and manage scope, calendar, and quality.
• Build and manage a creator/UGC pipeline with licensing and usage rights.
• Own performance analysis and codify learnings into playbooks.
• Design and maintain account structures across Meta and TikTok; manage formats.

Skills

Paid social

Creative strategy

Analytics

Test design

Cross-functional

Tools

GA4

Conversions API

Meta Ads Manager

TikTok Ads

Job description

Analyte Health, Inc. is seeking a Senior Manager of Paid Social Marketing to own paid social acquisition and revenue growth across HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs.

You will lead strategy, execution, and optimization on Meta and TikTok, with Reddit, Snapchat, YouTube, Shorts, and Pinterest as test surfaces. The role emphasizes creative-forward performance; you will build the creative engine with in-house design teams and partners, while ensuring