Senior Manager, Organic Social & Creator Strategy

WGU; Salt Lake City (UT); In loco; USD 104.000 - 187.000; Tempo pieno

Vantaggi offerti da questo lavoro

Bonuses

Wellbeing program

Discounted tuition

Descrizione del lavoro

WGU in Salt Lake City seeks a senior leader to own organic social, creator, and community content functions. You’ll guide a mid-sized team, set strategy across LinkedIn, Instagram, TikTok, YouTube, and Facebook, and scale long-term partnerships with creators and alumni.

You’ll build a measurement framework linking audience growth, engagement, and enrollment outcomes, and infuse AI-driven workflows while safeguarding brand voice and editorial quality.

Competenze

• 7+ years of progressive experience in social media, creator marketing, owned/editorial content and/or community strategy.
• 3+ years in a people-management role, including managing managers and building or scaling content or social teams.
• Demonstrated track record of growing audiences and engagement across multiple owned and earned channels.
• Experience operating at the intersection of editorial and performance - using analytics to inform content decisions and demonstrate business impact.
• Experience working with or leading influencer, creator, or ambassador programs at scale.

Mansioni

• Set the vision and operating strategy for WGU's organic social, creator, community and owned content functions, in partnership with the Senior Director, and oversee execution - aligning channels, calendars, and creator partnerships to brand priorities and enrollment goals.
• Lead and develop a mid-sized team (5-8) of social strategists, editors, content producers/writers, and community managers, including two direct managers; set hiring plans, performance standards, and career development paths.
• Own organic social strategy across LinkedIn, Instagram, TikTok, YouTube, Facebook, and emerging platforms - including channel positioning, content franchises, community management, and platform-specific creative that earns culture relevance and inspires conversation, not just consumption.
• Build and scale WGU's influencer and creator ecosystem, moving from one-off campaigns to always-on partnerships with creators, students and alumni as long-term brand collaborators; oversee talent sourcing, agency relationships, contracting, briefing, content review and performance measurement.
• Develop WGU's community strategy across owned and paid social media platforms - turning prospective students, current students, alumni, employer partners and otherwise into active participants, advocates and storytellers who extend WGU's reach and mission
• Oversee WGU's owned channels and brand content function, including thought leadership, newsletters and additional corporate content outputs
• Build a measurement framework that ties audience growth, engagement, share of voice, and content performance to brand health, heightened awareness and enrollment outcomes; report results to the Senior Director and senior leadership on a recurring cadence.
• Embed AI and emerging-platform fluency into the team’s workflow - from ideation and drafting to production, optimization, and analytics - while safeguarding accuracy, brand voice, and editorial quality.
• Partner with PR/Communications, Brand, Lifecycle Marketing, Alumni, Performance/Paid Media, Enrollment, and Academic leadership to ensure content is integrated, mission-aligned, and supports cross-functional campaigns.
• Own agency, freelancer, and creator budgets, with guidance and sign-off from the Senior Director; negotiate contracts and rate cards; and continuously rebalance investment toward the highest-ROI channels and partners.
• Stay close to platform changes, competitor activity, and cultural moments; bring an editorial point of view on when and how WGU should engage.

Conoscenze

Social strategy

Creator ecosystems

Brand storytelling

Analytics & KPIs

AI in content workflows

Leadership

Cross-functional collaboration

Platform management

Content strategy

Brand safety & risk

Formazione

Bachelor's degree

Strumenti

AI tools

Descrizione del lavoro

WGU in Salt Lake City seeks a senior leader to own organic social, creator, and community content functions. You’ll guide a mid-sized team, set strategy across LinkedIn, Instagram, TikTok, YouTube, and Facebook, and scale long-term partnerships with creators and alumni.

You’ll build a measurement framework linking audience growth, engagement, and enrollment outcomes, and infuse AI-driven workflows while safeguarding brand voice and editorial quality.