Sr. Manager, Integrated Media

Samsonite Company Stores, LLC in; Mansfield (MA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Samsonite is seeking a Sr Manager, Integrated Media to lead full-funnel media strategy and activation across brand, performance, and retail channels. This hybrid role collaborates with Brand, Ecommerce, CRM, and agencies to translate strategy into actionable plans.

You will optimize media investments, manage budgets, and deliver measurable results such as ROAS and CAC while advancing attribution and cross-channel optimization.

Responsibilities

• Develop and execute integrated omnichannel media strategies aligned to brand, business, and commercial objectives.
• Translate campaign briefs and seasonal priorities into actionable channel plans across awareness, consideration, and conversion.
• Support annual, quarterly, and campaign-level media planning with channel mix, investment allocation, audience strategy, and performance expectations.
• Build audience-first strategies leveraging first-party, retailer, and platform data to reach the right consumer at the right time.
• Partner with Brand, Channel Leads and eCommerce to ensure a connected omnichannel consumer experience.
• Identify emerging media opportunities, platforms, partners, and technologies to improve reach and productivity.
• Lead execution and optimization of acquisition and performance marketing across paid social, search, programmatic, online video, and emerging channels.
• Deliver KPIs including ROAS, CAC, new customer growth, traffic quality, and incremental revenue.
• Manage budget pacing, forecasting, bid strategy, audience optimization, and testing roadmaps for growth.
• Lead testing across audiences, creative, attribution windows, and media mix to improve efficiency.
• Collaborate with Brand, Creative, Ecommerce, Digital Shelf, and CRM teams on creative, landing experiences, and journeys.
• Provide clear performance readouts, insights, and recommendations for future investment decisions.
• Serve as an omnichannel media execution expert across DTC, retailer, marketplace, and store-connected touchpoints.
• Partner with Channel Leads and retailers to integrate media plans for strategic accounts and launches.
• Support internal teams on best-in-class retail and omnichannel practices.

Skills

Omnichannel strategy

Data-driven decisions

Stakeholder management

Team leadership

Job description

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job DescriptionThe Sr Manager, Integrated Media is responsible for developing, executing, and optimizing full-funnel media strategies that drive brand growth, customer acquisition, engagement, and revenue across all consumer touchpoints. This role serves as the day-to-day media expert and key operating partner to the Director, Integrated Media & Activation, translating brand strategy, campaign briefs, and business priorities into media plans across brand, performance, retail media, and emerging channels.

This leader balances performance rigor with omnichannel thinking, ensuring media investment connects the consumer journey across all brand and commercial touchpoints. The role partners closely with Brand, Digital Shelf & CRM, In-House Agency, Channel Leads, eCommerce, and external partners to deliver measurable business outcomes while continuously improving media effectiveness, attribution, and investment efficiency. This is a hybrid role; we work on site 4 days and remotely 1 day weekly.

Integrated Media Strategy & Planning

• Develop and execute integrated omnichannel media strategies aligned to brand, business, and commercial objectives.
• Translate campaign briefs and seasonal business priorities into actionable channel plans across awareness, consideration, and conversion objectives
• Support annual, quarterly, and campaign-level media planning by recommending channel mix, investment allocation, audience strategy, and performance expectations.
• Build audience-first strategies that leverage first-party, retailer, and platform data to reach the right consumer with the right message at the right point in the journey.
• Partner with Brand, Channel Leads and eCommerce team to ensure media plans support a connected omnichannel consumer experience.
• Identify emerging media opportunities, platforms, partners, and technologies that can improve reach, engagement, acquisition, and media productivity.

Performance Marketing & Acquisition

• Lead execution and optimization of acquisition and performance marketing programs across paid social, paid search, programmatic display, online video, CTV, and emerging channels.
• Deliver against key KPIs including ROAS, CAC, new customer growth, traffic quality, conversion rate, incremental revenue, and return on marketing investment.
• Manage media budget pacing, daily and weekly forecasting, bid strategy, audience optimization, channel prioritization, and testing roadmaps to maximize profitable growth.
• Lead campaign testing across audiences, creative, attribution windows, and media mix to improve efficiency and scale.
• Partner with Brand, Creative, Ecommerce, Digital Shelf, and CRM teams to align on creative, landing experiences, product priorities, and audience journeys.
• Provide clear performance readouts, insights, and recommendations that inform future investment decisions and marketing priorities.
• Serve as an organizational hands-on expert for omnichannel media execution and optimization across DTC, retailer, marketplace, and store-connected touchpoints.
• Partner with Channel Leads and retailer teams to develop integrated media plans that support strategic accounts, key product priorities, launches, and seasonal moments.
• Support internal teams on best-in-class retail media, marketplace media, and omnichannel performance practices.

Measurement, Analytics & Optimization

• Own media performance reporting frameworks, dashboards, and recurring business readouts across full-funnel channels.
• Monitor and report key metrics including reach, impressions, engagement, brand lift, branded search, traffic, conversion, ROAS, CAC, LTV, incrementality, and ROI.
• Partner with Analytics, CRM, agencies, and platform partners to strengthen attribution, measurement, incrementality testing, and media mix evaluation.
• Build and refine models to assess test viability, investment scenarios, audience performance, channel contribution, and budget allocation tradeoffs.
• Analyze campaign results and translate data into actionable recommendations for Brand, RMEO, Channel Leads, eCommerce, and leadership stakeholders.
• Maintain a consistent test-and-learn discipline that improves media productivity and informs future planning.

Agency, Partner & Cross-Functional Leadership

• Manage day-to-day relationships with media agency, and platform partners
• Set clear goals, budgets, deliverables, reporting expectations, and performance feedback loops with external partners.
• Lead agency planning sessions, campaign kickoffs, optimization discussions, partner QBRs, and post-campaign reviews.
• Negotiate media opportunities, test programs, partner value, and innovation opportunities that improve marketing effectiveness.
• Act as Director of Media's key media operating partner, bringing recommendations, risks, opportunities, and decision-ready analysis to support the broader Integrated Media & Activation agenda.
• Communicate clearly with peers and leadership, translating complex media performance into simple business implications and next actions.
• Influence senior leaders and business partners through strategic recommendations, clear communication, and strong business acumen

Sr. Manager, Integrated Media (Finance)