Senior Manager, Integrated Media Growth (Hybrid)

Samsonite International S.A; Mansfield, Northern (MA, KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive compensation

Job summary

Samsonite International S.A. in the United States is seeking a Sr Manager, Integrated Media to lead the development, execution, and optimization of full-funnel media strategies that drive brand growth, customer acquisition, engagement, and revenue.

This leader balances performance with omnichannel thinking and partners closely with Brand, eCommerce, CRM, and external partners to deliver measurable outcomes and improve media efficiency. The role is hybrid, on-site 4 days and remote 1 day weekly.

Responsibilities

• Develop and optimize full-funnel media strategies for brand growth and acquisition.
• Lead acquisition and performance marketing programs across paid, programmatic, and emerging channels.
• Own media performance reporting, dashboards, and readouts across channels and partners.
• Collaborate with Brand, eCommerce, CRM, and agencies to ensure aligned omnichannel experiences.
• Identify opportunities to improve attribution, investment efficiency, and ROI.

Skills

Omnichannel strategy

Performance marketing

Leadership

Cross-functional collaboration

Measurement & analytics

Job description

Samsonite International S.A. in the United States is seeking a Sr Manager, Integrated Media to lead the development, execution, and optimization of full-funnel media strategies that drive brand growth, customer acquisition, engagement, and revenue.

This leader balances performance with omnichannel thinking and partners closely with Brand, eCommerce, CRM, and external partners to deliver measurable outcomes and improve media efficiency. The role is hybrid, on-site 4 days and remote 1 day weekly.