Senior Manager, Omnichannel Campaign Analytics

Biopharma Careers; Thousand Oaks (CA); Hybrid; USD 137,000 - 186,000; Full time

Benefits offered by this job

Flexible work models

Bonus program

Stock-based incentives

Job summary

Amgen in Thousand Oaks, CA is seeking a Senior Manager, Media and Campaign Analytics to lead analytics for Omnichannel Commercial efforts in the US and Global Marketing. You will develop digital campaign analytics, audience insights, and test-and-learn strategies, collaborating with marketing teams and external vendors while on-site at least 3 days a week.

The role emphasizes data-driven decision making, insights storytelling, and cross-functional partnership with strong communication skills to

Qualifications

• Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR
• Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR
• Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR
• Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR
• High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

Responsibilities

• Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
• Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.

Skills

Omnichannel analytics

Campaign analytics

Data storytelling

Cross-functional collaboration

Stakeholder management

Education

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma / GED

Job description

Amgen in Thousand Oaks, CA is seeking a Senior Manager, Media and Campaign Analytics to lead analytics for Omnichannel Commercial efforts in the US and Global Marketing. You will develop digital campaign analytics, audience insights, and test-and-learn strategies, collaborating with marketing teams and external vendors while on-site at least 3 days a week.

The role emphasizes data-driven decision making, insights storytelling, and cross-functional partnership with strong communication skills to