Senior Manager, Omnichannel Campaign Analytics

Amgen; Chicago (IL); Hybrid; USD 137,000 - 186,000; Full time

Job summary

Amgen seeks a Senior Manager, Media and Campaign Analytics to deliver analytics and insights for omnichannel and digital marketing efforts within US and Global Marketing. You will develop audience analysis, journey modeling, and test-and-learn campaigns, influencing brand strategy with data-driven recommendations.

The role supports cross-functional teams and external partners, with a flexible commuter path to Thousand Oaks, CA or Deerfield, IL and on-site presence at least three days weekly.

Qualifications

• PhD/Master's/Bachelor's with experience in forecasting, analytics, sales or marketing operations.
• Experience building omnichannel measurement and campaign analytics.
• Strong ability to translate analyses into actionable business insights.

Responsibilities

• Develop secondary data analytics to support digital marketing and campaign measurement.
• Provide leadership with objective perspectives on campaign analytics and performance.
• Collaborate cross-functionally with marketing, digital leads, and analytics teams.
• Work with external vendors to prioritize business needs and analytics delivery.
• Analyze complex data sources to reveal insights on brand performance and KPIs.
• Summarize analyses and inform tactics and tools for campaign optimization.
• Model opportunities to target audiences across omnichannel touchpoints.

Skills

Omnichannel analytics

Digital marketing analytics

Campaign analytics

Stakeholder collaboration

Education

Bachelor’s degree in a related field

Tools

Industry data sources

Job description

Amgen seeks a Senior Manager, Media and Campaign Analytics to deliver analytics and insights for omnichannel and digital marketing efforts within US and Global Marketing. You will develop audience analysis, journey modeling, and test-and-learn campaigns, influencing brand strategy with data-driven recommendations.

The role supports cross-functional teams and external partners, with a flexible commuter path to Thousand Oaks, CA or Deerfield, IL and on-site presence at least three days weekly.